The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
Insights
Gen Z study explores how financial services can leverage brand to attract diverse talent
The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?
Ben Osborne
January 2020
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Insights
How brands can remain relevant in today’s service economy
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
Insights
2020 scorecard: Five ways to assess your brand’s health
Investing in brand is vital to the future health and success of your company. As we enter a new decade, there’s no better time to check in and ensure you’re maximizing the impact of your brand experience at every touchpoint.
Katie Conway
December 2019
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
Insights
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Insights
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
Insights
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
Insights
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
Insights
Walk that name back
While it is easy to consider a name as just another brand element—one of the many factors that shape consumer perception and buying behaviors—a name represents more than that. It … Continued
Siegel+Gale
September 2019
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
Insights
Logos Now: What makes a logo design memorable?
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. Logos Now sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Brian Rafferty
September 2019
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
Insights
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019
Insights
The Field Trip: Get your creative juices flowing with one easy step
The naming team at Siegel+Gale prides itself in the ability to find fresh words to express simple ideas. Clients often ask how we do it. One of the best creative tools that we use works wonders. We call it the field trip.
Siegel+Gale
July 2019