The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious … Continued
Emma Lewis, Ben Osborne + Natasha Bowyer
April 2023
Insights
En route to sustainable: the business travel of tomorrow
The return of business travel has been more a case of resuscitation than renaissance following the pandemic. The deeply uncertain economic outlook, full-throttle hybrid work patterns and growth in climate-conscious … Continued
Emma Lewis, Ben Osborne + Natasha Bowyer
April 2023
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Siegel+Gale
April 2023
Insights
Evolving a brand to disrupt or rejuvenate
Whether you’re fearing disruption from technology innovators or rejuvenating a neglected, out-of-date company, we consider how brand can both alleviate these worries and spur evolution.
Siegel+Gale
April 2023
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023
Insights
Time for the technology sector to grow up
As we near mid-2023, it’s become clear that the technology sector’s days of unbridled awesomeness and envy are behind us. The past nine months have forever changed how employees, investors, and the media will see the broader technology industry. For those in the sector, business as usual is over. And new priorities must take shape for those leading these businesses.
Jason Cieslak
March 2023
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
Insights
Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry
Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.
Siegel+Gale
March 2023
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
Insights
New CEO or CMO looking to drive change
Our experts discuss how to help new leaders leverage thoughtful branding solutions to catalyze a new vision, as well as organizational and industry change.
Siegel+Gale
March 2023
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
Siegel+Gale
February 2023
Insights
How to protect and enhance brand value after a merger, split or spin-off
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
Siegel+Gale
February 2023
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Insights
What makes for strong brands during times of crisis?
As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.
Patrick Kampff
February 2023
Insights
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Siegel+Gale
February 2023
Insights
Launching a new product or service
With insights from across our global practices, we explore how simple, smart branding sets up signature products and services—and the companies bringing them to the market—for success.
Siegel+Gale
February 2023
What is Web3 — and why should you care? We unpack Web3's promises and potential, and what brands should anticipate in 2023.
Siegel+Gale
January 2023
Insights
What is Web3—and why should you care?
What is Web3 — and why should you care? We unpack Web3's promises and potential, and what brands should anticipate in 2023.
Siegel+Gale
January 2023
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023
Insights
In their words: Financial Services navigating challenges
In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.
Siegel+Gale
January 2023