Your brand’s voice should be rooted in a well-functioning, up-to-date strategy, working as a set of coherent attributes for expressing or implying that strategy in every message. In combination with a clear view of your audience, strategic components like mission, vision, and values can inform what your brand has license to communicate when it comes to sensitive issues.

Siegel+Gale

June 2021

The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.

Margaret Molloy

May 2021

This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say. 

Siegel+Gale

May 2021

This article originally appeared on FinExtra. “If you can’t stand the heat, get out of the kitchen.” U.S. President Harry Truman famously said it to his war contracts team. CEO’s … Continued

Siegel+Gale

November 2020

The concept of “purpose-driven” brands has developed into a mainstay term over the past few years as consumers become more attuned to what companies really stand for. But what motivates consumers to seek brands that are similar to themselves and their values?

Karli Buescher

September 2020

As a brand, navigating re-opening and re-closing—and potentially doing this repeatedly—can be a lot. Smart and thoughtful communication will ensure your customers understand what to expect, your employees know how to deliver and your brand is ready for the next step at the right time.

Siegel+Gale

July 2020

To kick off the New Year, Siegel+Gale welcomed colleagues, clients and friends to a special edition of The Marketing Society’s Uncomfortable Breakfast series to highlight visual storytelling in the age of … Continued

Margaret Molloy

February 2020

We’re a global team of thinkers, dreamers and builders. In our new Spotlight on… series, we feature one of our expert practitioners. Here, Sophie Lutman, Executive Creative Director, EMEA, based … Continued

Sophie Lutman

January 2020

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather … Continued

Siegel+Gale

December 2019

From improving a resume to gaining real-world job experience, interning is a vital stepping stone in every career. In fact, research reveals a clear connection between internship experience and job prospects. … Continued

Siegel+Gale

August 2019