Simplicity: The key to great customer experience

Contrasting approaches to communicating with a millennial tone of voice from Denny’s and IHOP

How billion-dollar disruptor brands embrace simplicity

BRAND BUILDING: Pamela Yau on building equity for the female brand

B2B Financial Services Report

Realize the power of simplicity

Siegel+Gale's packaging and iconography design for Blue Apron

Credit Karma Partners with Siegel+Gale to Launch New Brand Identity

4 questions on buying behavior with Marc Desmond

Siegel+Gale Strengthens Shanghai Office with Appointment of Johnson Gu

4 questions on brand naming after a merger, acquisition or spin-off

Are you asking the right questions about M&A?

3 questions on bringing a B2B company to life during a merger, acquisition or spinoff

Siegel+Gale Designers Create Gender-Neutral Bathroom Icons

6 questions on healthcare branding and patient experience with Lisa Kane