As we explored the experiences and perspectives of seven LGBTQ+ marketing and communications leaders, we discussed the role of brands during Pride Month and how brands can genuinely express allyship with the community. In closing, I asked our panelists, “What is your commitment to inclusive storytelling, and how will you measure success?” Here’s what they had to say.

Margaret Molloy

July 2022

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Pride Month and consistently cultivate inclusive storytelling.

CMO Panel

June 2022

Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

June 2022

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.

CMO Panel

May 2022

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

May 2022

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our brand experts about creating a new website that provides an opportunity to amplify Jacobs’ story and digitally express its brand through the power of people-focused storytelling.

Siegel+Gale

May 2022

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

September 2022

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued

Jenna Isken

May 2022

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

April 2022

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. … Continued

Margaret Molloy

April 2022