Back

Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

Red capital A following by lowercase and uppercase A's in different fonts ending with a red capital Z, Typography in Branding

Media Mentions

Five minutes with Amanda Bowers Wong

Creative Director Amanda Bowers Wong speaks to Transform magazine about the subtle—and not so subtle—importance of typography in branding.

Amanda Bowers Wong

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.

CMO Panel

Broadcast

CMO Panel: AAPI Leadership + Inclusive Storytelling

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored how brands can authentically celebrate Asian American Pacific Islander Month and consistently cultivate inclusive storytelling.

CMO Panel

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: AAPI Leadership + Inclusive Storytelling

While the conversation was a source of pride for the panelists, it was also profoundly human and deeply emotional. From a commercial, cultural and human lens, there was much to unpack. Together we explored the importance of dispelling the myth of the model minority, why marketers need to understand nuance and not view the AAPI community as homogenous and in light of the increase in hate crimes and racist rhetoric, why brands have an obligation not only to speak out but to take action.

Margaret Molloy

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

Blue Lemon Cut in half in a blue room, brilliant brands have little in common

News

Brilliant brands have little in common

You can emulate the best brands, but copying them might not get you far because every brilliant brand is brilliant in its own way. Our President, EMEA, Philip Davies, tells us that there are only three things that unite excellent brands: truth, simplicity and a kind of irreverence.

Philip Davies

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued

Jenna Isken

Gamer in a purple shirt using the playstation VR headset and remotes for an immersive brand experience

News

Immersive experiences: Escapism with brand ROI

This article originally appeared in Branders Magazine. The coronavirus pandemic has elevated the desire for escapism to new levels. As the world has looked collectively to escape the reality of lockdown, the sale of immersive equipment has risen. … Continued

Jenna Isken

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

Pink, yellow, and blue fireworks over a black background, a new healthcare universe

News

Talking about an evolution

A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.

Patrick Kampff

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. … Continued

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: Driving the future of sustainability

Ahead of Earth Day 2022, I hosted a panel for The Marketing Society about driving the future of sustainability featuring four global marketing leaders from the food and beverage industry. … Continued

Margaret Molloy

This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued

Ben Osborne

News

What being consumer-led means for businesses in 2022

This article originally appeared in Ecommerce Age. We love something different every now and again. Maybe it’s in our endless pursuit of happiness or motivation. Maybe it’s ADHD slowly catching … Continued

Ben Osborne

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

Future of Branding

Future of Branding: International Women’s Day 2022

On Monday, March 7, I had the honor of hosting a panel for International Women’s Day (IWD), which is celebrated the world over on March 8. This was Siegel+Gale’s ninth … Continued

Margaret Molloy

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

CMO Panel

Siegel+Gale's Global CMO, Margaret Molloy, on a video call with 6 female marketing leaders for international women's day 2022

Broadcast

CMO Panel: International Women’s Day 2022

Margaret Molloy, our Global CMO, hosted a conversation with five global marketing executives that explored the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

CMO Panel