Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
All
News
AI
Insights
Rebranding into the unknown
Dory Ellis Garfinkle
A rebrand is more than a logo swap or tagline refresh—it’s an act of translation. But now that translation is taking place in a more feverish climate, where wider cultural inferences can make or break the business.
Learn more
The innovator’s dilemma
Patrick Kampff
A new urgency for simplicity in today’s world
Live from Advertising Week NY: Dory Ellis Garfinkle
Siegel+Gale
Branding under pressure: simplifying energy’s biggest challenges
Ben Osborne
Howard Belk on trust, clarity and authenticity in finance
Beyond algorithms: why vision demands originals
From chemtrails to Cracker Barrel
Siegel+Gale’s Philip Davies makes the case for simplicity
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies
Changemaker Series: Gretchen Huestis
Gretchen Huestis
HPE: powering the future of enterprise technology
The rise and remit of the Chief Brand Officer
Connect and protect: how to create effective masterbrand strategies
The Subtext interview: Pat Attenasio
Pat Attenasio
A masterclass in celebrating a cultural icon
Subscribe to our newsletter
