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From chemtrails to Cracker Barrel

Siegel+Gale

Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there’s a new uproar surrounding a company branding decision. Our Strategy Director, Sadie Dyer, shares her perspective with Business Insider on why these reactions reflect the current climate.

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Rebranding into the unknown

Dory Ellis Garfinkle

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Live from Advertising Week NY: Dory Ellis Garfinkle

Siegel+Gale

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Branding under pressure: simplifying energy’s biggest challenges

Ben Osborne

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Howard Belk on trust, clarity and authenticity in finance

Siegel+Gale

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Beyond algorithms: why vision demands originals

Patrick Kampff

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Cannes conversations with Philip Davies: The beauty of simplicity

Philip Davies

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Changemaker Series: Gretchen Huestis

Gretchen Huestis

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HPE: powering the future of enterprise technology

Siegel+Gale

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The rise and remit of the Chief Brand Officer

Thom Wyatt

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Connect and protect: how to create effective masterbrand strategies

Siegel+Gale

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The Subtext interview: Pat Attenasio

Pat Attenasio

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A masterclass in celebrating a cultural icon

Patrick Kampff

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3 questions research should answer in a merger or acquisition

Marc Desmond

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Experience pays: the new marketing math

Jenna Isken

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How Lidl is redefining loyalty, one pint at a time

Patrick Kampff

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