Where we lead
Industry
Healthcare
Manufacturing + Industrial
Financial services
Consumer + Retail
Technology
Professional services
Energy
Travel + Hospitality
Business challenge
M&A / Spin-off
Rebrand
Brand strategy
Naming
Activation
Insights
How Lidl became the world’s simplest brand
Philip Davies
Employer branding for the energy industry made simple
Emma Lewis
Why simplifying might be the best decision you’ll ever make
Siegel+Gale
Delivering simple experiences has never been more important
Harnessing the power of simplicity to navigate uncertainty in the pharmaceuticals industry
The role of brand in M&A: Financial Services
Hope Schmalzried + Aaron Hall
Drag up your brand
5 ways to simplify your employee experience
How CMOs can simplify their brand's experience
Rishi Dhir
The role of brand in M&A: Energy
Simplicity at work
Bring the bold, banish the bland
Clinton Clarke
Surescripts: brand as a strategic business asset
Times may be changing, but the promises you make to employees never should
Gretchen Huestis
En route to sustainable: the business travel of tomorrow
Emma Lewis, Ben Osborne + Natasha Bowyer
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