NEW YORK CITY, NY, JULY 17, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Kevin Grady to global head of content and design. Grady brings more than 20 years of design and innovation experience to the firm, spanning brand building, corporate identity, digital, web design, advertising, editorial design and journalism. […]
NEW YORK, June 12, 2014 — Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the new visual identity for Cheetah Mobile, Inc. (www.cmcm.com), a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, […]
NEW YORK CITY, NY, MAY 29, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies. Siegel+Gale’s B2BNow study shows that B2B brands that are familiar and relevant to consumers are more likely to be […]
LOS ANGELES, CA, MAY 1, 2014 – SAG-AFTRA® (www.sagaftra.org), the world’s most influential and recognized union for actors, broadcasters and recording artists, today launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale (www.siegelgale.com). The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is […]
Siegel+Gale’s 2013 Global Brand Simplicity Index is an output of more than 500 brand ratings across 25 industries, based on a survey of more than 10,000 consumers in North America, Europe, Asia and the Middle East. The Index is a comprehensive record and evaluation of the global state of simplicity.