NEW YORK, June 12, 2014 — Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of the new visual identity for Cheetah Mobile, Inc. (www.cmcm.com), a leading mobile Internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, […]
NEW YORK CITY, NY, MAY 29, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the release of a new global research study that offers definitive insights into the value consumer connections bring to business-to-business companies. Siegel+Gale’s B2BNow study shows that B2B brands that are familiar and relevant to consumers are more likely to be […]
LOS ANGELES, CA, MAY 1, 2014 – SAG-AFTRA® (www.sagaftra.org), the world’s most influential and recognized union for actors, broadcasters and recording artists, today launched a new brand identity and logo, developed in partnership with global strategic branding firm Siegel+Gale (www.siegelgale.com). The new logo depicts a figure standing in a forward-looking pose, reaching skyward and is […]
Siegel+Gale’s 2013 Global Brand Simplicity Index is an output of more than 500 brand ratings across 25 industries, based on a survey of more than 10,000 consumers in North America, Europe, Asia and the Middle East. The Index is a comprehensive record and evaluation of the global state of simplicity.