Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with senior strategy director Lisa Kane and strategist Jenna Isken about the ever-changing role that social media plays in customer experience.
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Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Carol Kruse, CMO at Cambia Health Solutions.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Steve Owen, executive creative director in EMEA, on the evolving role of colour in today’s brand identities.
We’re all used to experiences with a brand not being up to scratch, due to human error, tech fails or something occurring beyond anyone’s control. But even in these times, it’s when a brand can take a moment to bring a little delight or moment of lightheartedness into a customer’s day-to-day, or be able to escalate with an immediate response that really makes the difference.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Peter Damon, group director of the west coast, about how B2B brands are evolving to engage decision makers across generations.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Geof Rochester, Managing Director of The Nature Conservancy.
This year’s Google Developer conference ended and we did not see any shiny new phones or covetable home objects. But that doesn’t mean it was any less important. Google unveiled some amazing new features and services that continue to push forward in areas such as AI, AR and location services. Here are five key takeaways and considerations for how these advancements could influence your marketing plans this year.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this SMPL Q&A we speak with Aaron Hall, director of naming, about our engagement with AMD, the second-largest supplier of microprocessors.
The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.
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