There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
News
Simply safe, rather than distant
There are plenty of words and phrases that many of us would be happy never to hear again. Quantitative easing. Congestion charging. And for England football fans ‘penalty shoot-out’ almost always invokes fear beyond measure.
Philip Davies
July 2020
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract … Continued
Siegel+Gale
June 2020
News
The keys to attracting young marketing talent
This article originally appeared on ANA Amanda Moore, senior manager of integrated marketing and partnerships at the nonprofit Loggerhead Marinelife Center, knows what a challenge it can be to attract … Continued
Siegel+Gale
June 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020
News
Tugende: The road to opportunity
In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our colleagues about our partnership with Tugende, a for-profit social enterprise in Uganda that helps motorcycle taxi drivers buy their own motorcycles, giving them the means to control their own tools of employment and kick starting a path to financial independence.
Siegel+Gale
April 2020
Whether you're looking to name a pet or a company, these tips and tricks from the world of branding can help.
Siegel+Gale
March 2020
News
4 company naming strategies that helped me name my dog
Whether you're looking to name a pet or a company, these tips and tricks from the world of branding can help.
Siegel+Gale
March 2020
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
News
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Siegel+Gale
February 2020
News
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Siegel+Gale
February 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
News
Jacobs: From engineering firm to premium solutions provider
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our colleagues about our partnership with Jacobs and how we helped them evolve from an engineering firm to a premium solutions provider serving a range of industries globally. The rebrand serves as a signal of Jacobs' business transformation—to its people, its customers, the industry, and investors.
Siegel+Gale
February 2020
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
News
Defining Kearney’s place in a new decade
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
News
How brands can remain relevant in today’s service economy
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
News
Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020