Aaron Hall
Group Director, Naming
Aaron has been creatively naming companies, products, and beyond for 18 years.
Has worked with:
- Alphabet
- Microsoft
- HP & HPE
- LeapFrog
- Logitech
- McDonald’s
Is an expert in:
- Working with clients to find names that turn heads
- Showing clients names they’ve never seen before
Wants you to know:
- BA, Harvard University
- Electronic music lover
- Sci-fi aficionado
- Doodle Dad to Pilot the labradoodle
Ideas:
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Media Mentions
By playing a long game, the Commanders scored big with their rebrand
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SMPL Q+A
3 questions on naming a TV show
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S+G Blog
How to name future global diseases
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S+G Blog
Braves, Indians, Blackhawks and Chiefs: What these teams should do right now about their brands
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S+G Study
Naming for Generations
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S+G Blog
Overhaul the system: Clarity during times of racial injustice
