Aaron Hall

Group Director, Naming

Aaron has been creatively naming companies, products, and beyond for 18 years.

Has worked with:

• Alphabet
• Microsoft
• HP & HPE
• LeapFrog
• Logitech
• McDonald’s

Is an expert in:

• Working with clients to find names that turn heads
• Showing clients names they’ve never seen before

Wants you to know:

• BA, Harvard University
• Electronic music lover
• Sci-fi aficionado
• Doodle Dad to Pilot the labradoodle

Ideas:

• Media Mentions

  By playing a long game, the Commanders scored big with their rebrand

• SMPL Q+A

  3 questions on naming a TV show

• S+G Blog

  How to name future global diseases

• S+G Blog

  Braves, Indians, Blackhawks and Chiefs: What these teams should do right now about their brands

• S+G Study

  Naming for Generations

• S+G Blog

  Overhaul the system: Clarity during times of racial injustice