Healthcare

As consumers debate more care options and wrestle with data and privacy concerns, we help healthcare brands offer clarity and control to patients while confidently defining their role in a shrinking marketplace.

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Healthcare is one of the largest and fastest growing industries, long fueling the US economy.  Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued

Christine Lim

S+G Blog

How improved access is reshaping the patient experience

Healthcare is one of the largest and fastest growing industries, long fueling the US economy.  Demand is only expected to rise as the population ages, people live longer, and more Americans gain insurance coverage. But its ubiquity aside, when is the last time you heard someone rave, “I had an amazing time at Acme hospital, … Continued

Christine Lim

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

S+G Blog

In pursuit of simplicity: solving the problem of process in the health insurance industry

The purpose of health insurance is to create a sense of security and peace of mind for consumers, but the complexity of the industry is creating the opposite effect. If health insurance brands want to be simpler, they should take a cue from the world’s simplest industries and brands.

Katie Conway

In this Simplifiers interview, Margaret Molloy speaks with Melanie Marcus, Chief Marketing Officer, Surescripts. Since 2001, Surescripts has been building an industrial-strength health information network designed to increase patient safety, lower costs and improve quality of care.

Margaret Molloy

Simplifiers

Melanie Marcus, CMO, Surescripts

In this Simplifiers interview, Margaret Molloy speaks with Melanie Marcus, Chief Marketing Officer, Surescripts. Since 2001, Surescripts has been building an industrial-strength health information network designed to increase patient safety, lower costs and improve quality of care.

Margaret Molloy

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

SMPL Q+A

4 questions on M&A in healthcare with Lisa Kane

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.

Lisa Kane

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna.

Margaret Molloy

Simplifiers

David Edelman, CMO, Aetna

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna.

Margaret Molloy

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Press Releases

New Siegel+Gale Study Shows Simple Workplaces Foster Employee Engagement

A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.

Molly Muldoon

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Carol Kruse, CMO at Cambia Health Solutions.

Margaret Molloy

Simplifiers

Carol Kruse, CMO, Cambia Health Solutions

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Carol Kruse, CMO at Cambia Health Solutions.

Margaret Molloy

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this interview, I speak with Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer at Abbott.

Margaret Molloy

Simplifiers

Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders of brands that have performed well in the Global Brand Simplicity Index and / or that we deem as simplifiers based on a review of the brand. In this interview, I speak with Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer at Abbott.

Margaret Molloy

Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.

Siegel+Gale

S+G Blog

Getting well, better: Why great experiences are the remedy healthcare consumers need

Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.

Siegel+Gale

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In this Simplifiers interview, I speak with Nick Ragone, SVP - Chief Marketing and Communications Officer at Ascension.

Margaret Molloy

Simplifiers

Nick Ragone, SVP – Chief Marketing & Communications Officer, Ascension

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In this Simplifiers interview, I speak with Nick Ragone, SVP - Chief Marketing and Communications Officer at Ascension.

Margaret Molloy