Plain language writing and effective brand communication

A customer confused is a customer lost. How clear are your communications?

Study after study shows that customers trust and stay with products, services and businesses that meet their needs for helpful, understandable information. And for service companies—where tangible communications are the crux of the customer experience—clarity and consistency are paramount.

Writing in plain language means communicating financial, business, legal, technical or regulatory information in everyday language that is clear, familiar and jargon-free.

With roots in rhetorical theory, linguistics and cognitive science, our plain language writers guide you through the process of streamlining and simplifying communications at all levels—from word-choice to sentence construction to overall document structure. No matter what you need to say, we can help you shorten the distance between the reader and the writer, and convey information in the most comprehensible way.


Opinions that inspire

Did someone actually say that, really?

The latest buzzwords can make you sound smart. But there’s a tipping point between sounding smart and sounding silly—or worse, sounding insincere or even scary.  We use buzzwords with the straightest...