Founder, Chairman Emeritus and simplification pioneer Alan Siegel speaks about the power of simplicity, the birth of the simplification movement and its enduring relevance.

Bringing clarity to complexity

Founder, Chairman Emeritus and simplification pioneer Alan Siegel speaks about the power of simplicity, the birth of the simplification movement and its enduring relevance.

Founder, Chairman Emeritus and simplification pioneer Alan Siegel speaks about the power of simplicity, the birth of the simplification movement and its enduring relevance.

Simplified communications enhance relationships with customers

Founder, Chairman Emeritus and simplification pioneer Alan Siegel speaks about the power of simplicity, the birth of the simplification movement and its enduring relevance.


Simplification

Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.

Customer experience strategy

An engaged customer is a loyal customer. We consider all potential channels and formats to find the best ways for you to connect.

Touchpoint alignment

Your brand lives in any and all of your products, services, communications and interactions; it is the sum of all your touchpoints. We audit and assess your touchpoints to ensure clear, cohesive and consistent customer experiences that reflect your strategic foundation.

Even touchpoints that are excellent individually can muddy a brand message or confuse a customer if they don’t work together as a cohesive system. By evaluating your touchpoints through the lens of your strategic brand platform, we can recommend changes that will make your every communication and interaction a brand ambassador.

Plain language writing

Clarity builds trust, and trust builds loyalty. We help you make the complex clear with simplified, customer-focused language.

Information architecture

Even the best information misses its target if your customers can't locate it. We structure your information so that finding everything and anything is quick, easy and intuitive within documents or digital experiences.

Data visualization

When data becomes real information, it enables better decision-making. We create graphical displays of data that convey ideas and implications with clarity, precision and efficiency.

Document design

Documents that are easy to read and understand—and that illuminate the necessary or desired action—serve both your customers and your bottom line. We use best practices in information design to distill complex information down to its essential purpose and structure documents for maximum usability.

Envisioning and modeling

Building models accelerates ideation and saves you money in the long run. Truly transforming the customer experience requires envisioning the future, not just making incremental improvements to current communications and interactions. We design and develop models to illustrate what’s possible, giving you something concrete enough to gauge audience reaction to clarity and usability, and to build the business case for change.

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Meet the Simplification team.

Our multidisciplinary team transforms touchpoints through strategy, information design, plain language writing and data visualization.

See all members of the team