Our SimplicityLab™ illuminates precisely what's working and what's not to help you restructure communications for maximum clarity and impact.

Getting the red out

Our SimplicityLab™ illuminates precisely what's working and what's not to help you restructure communications for maximum clarity and impact.


SimplicityLab™

Complex communications often fail to hit their mark. So how can you know if you're telling a story or delivering information in a way that’s clear, effective and actionable?

We've developed a proprietary, online tool that allows you to evaluate and refine your communications based on quantitative data measuring consumers’ comprehension, impressions and actions in task-based evaluation.

SimplicityLab scores your communications along both purpose and perception metrics. Purpose assessments measure consumers’ ability to accomplish given tasks, and use heatmapping technology to reveal what language works and what doesn’t. Perception assessments grade your communications against key metrics such as clarity, freshness, honesty, usefulness and engagement.

SimplicityLab delivers a compelling return on investment (ROI) story—correlating your scores to desired business indicators such as loyalty, purchase intent and cost savings. The data reports hard metrics for the predicted success or failure of any given execution, and provides you with a benchmark for measuring the improvement of any iterations or future communications development.

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Opinions that inspire

A SimplicityLab™ Consumer Research Survey

Findings from Siegel+Gale's new survey reveal that Facebook and Google privacy policies are more confusing than credit card bills and government notices. As a result, some users plan to limit...