Global Director of Quantitative Research Rolf Wulfsberg describes EyeOpener™, a proprietary tool that discovers how consumers really make decisions.

Measuring true decision drivers

Global Director of Quantitative Research Rolf Wulfsberg describes EyeOpener™, a proprietary tool that discovers how consumers really make decisions.


EyeOpener™

Knowing how people actually make brand decisions—not just how they say they make them—is critical to building an effective strategy that distinguishes your brand from the competition.

How do people really perceive your brand and those of your competitors? What factors influence their choice among them? If you can change perceptions of different aspects of your brand, would it affect your success in the marketplace?

We use one of the most advanced quantitative methodologies available for analyzing the key drivers of brand preference. With over 1,000 successful implementations in 70 countries around the world, the methodology reveals how people really make choices in any product category.

EyeOpener, our proprietary tool, compares brands head-to-head and determines which company or product attributes are most critical to the decision-making process. It provides not only a clear picture of how your brand performs today, but also simulates the likely future impact of alternative brand strategies. By predicting resulting gains or losses in market share, you’ll be able to determine the optimal positioning to improve your bottom line.

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