Corporate social responsibility
Social responsibility is rooted in the basic human instinct to help others and do the right thing.
Our CSR program is grounded in the core elements of our values and ethos—harnessing the power of simplicity to build world-class brands, driving innovation to solve clients’ problems and helping organizations and people realize their full potential. It stems directly from the truth of who we are.
We partner with the global nonprofit Unreasonable Institute to select our CSR Siegel+Gale Fellows. These social entrepreneurs are developing simple solutions to the world’s most complex problems—including poverty, hunger, pollution and lack of access to educational opportunities. All of them are thinking about challenges in innovative and imaginative ways.
We collaborate with the Fellows to create compelling brand stories and experiences that achieve business and social impact. In short, we bring their brands to life. For our Fellows, this means helping them meet their ambitious goals of improving the lives of more than one million people.
Our 2014 CSR Siegel+Gale Fellows are:
Nisolo Shoes, Nashville, Tennessee
Nisolo sells leather shoes, handmade by Peruvian artisans. Nisolo’s goal is to address one of the main causes of material poverty—lack of a consistent job or livelihood—by providing opportunity through job creation for shoemakers in Trujillo, Peru. By offering capital, training or a new, well-established distribution channels to sell quality shoes, its vision is to serve as a springboard for impoverished entrepreneurs.
Sudiksha Knowledge Solutions, Hyderabad, India
Sudiksha provides quality pre-school education for underprivileged children living in backward localities of India, at an affordable cost—as low as $8 per month—and on a sustainable basis. To date, Sudiksha has established 18 affordable pre-schools in Hyderabad city and nearby districts of Andhra Pradesh, which are managed and taught by local women entrepreneurs.
We reward our most talented employees with the opportunity to work with the Fellows—and make a significant impact on the entrepreneurs’ promising organizations. Providing branding and customer experience expertise also sparks the passions of our staff, many of whom are committed to confronting—and overcoming—complicated social problems in their own communities and beyond.