Corporate social responsibility
Social responsibility is rooted in the basic human instinct to help others and do the right thing.
Our CSR program is grounded in the core elements of our values and ethos—harnessing the power of simplicity to build world-class brands, driving innovation to solve clients’ problems and helping organizations and people realize their full potential. It stems directly from the truth of who we are.
We partner with the global nonprofit Unreasonable Institute to select our CSR Siegel+Gale Fellows. These social entrepreneurs are developing simple solutions to the world’s most complex problems—including poverty, hunger, pollution and lack of access to educational opportunities. All of them are thinking about challenges in innovative and imaginative ways.
We collaborate with the Fellows to create compelling brand stories and experiences that achieve business and social impact. In short, we bring their brands to life. For our Fellows, this means helping them meet their ambitious goals of improving the lives of more than one million people.
Our 2013 CSR Siegel+Gale Fellow is:
Naveen Kumar, Sudiksha Knowledge Solutions—Sudiksha aims to uplift millions of underprivileged children in India through high-quality, holistic education and to empower women through career development and entrepreneurship. One student, one teacher, one school at a time. Read about how we helped Sudiksha here.
We reward our most talented employees with the opportunity to work with the Fellows—and make a significant impact on the entrepreneurs’ promising organizations. Providing branding and customer experience expertise also sparks the passions of our staff, many of whom are committed to confronting—and overcoming—complicated social problems in their own communities and beyond.