Co-President, CEO and Chief Creative Officer Howard Belk speaks of the need today for great design, and explains how Siegel+Gale creates intuitive, effective brand experiences that drive business results.

A potent blend of strategy and design

Co-President, CEO and Chief Creative Officer Howard Belk speaks of the need today for great design, and explains how Siegel+Gale creates intuitive, effective brand experiences that drive business results.


Visual identity

What does your brand look like? And what does that say about your organization?

Your visual identity is the most conspicuous, ubiquitous expression of your brand. It lives not just in your communications, but in the minds of your customers. A powerful visual expression can influence the perceptions and actions of your employees, partners and customers—often much more than they realize or can rationalize.

What good visual identity is not is just a pretty face. In our approach, analytic and creative thinking are inextricably linked, leading to a visual identity that truly brings your brand to life. A logo, color palette, typography, graphic motifs and imagery style are all threads of the visual system, but it’s your underlying brand strategy that weaves them together as a cohesive, consistent expression. Once all the elements are in place, we construct thorough guidelines for the application of your new system that inform and inspire your internal and external creative teams as they implement your identity across each and every touchpoint.

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