Providing a gateway to a brand experience

Nikolas Contis, Siegel+Gale's global director of naming, describes how names play a critical role in strategic branding.

Naming

Delivering powerful names for revolutionary new products

Naming

Naming reflects our philosophy that "Simple is Smart"

Naming

A name is the gateway to your brand experience—helping to shape people's first impressions, associations and connections to what you do. We'll give you names that set you apart from your competition and truly stand for who you are.

Naming

A single word can evoke whole worlds. Sometimes it has to.

Great names create contrast. They turn people’s heads. They do much more than just identify, classify or categorize. They elevate a brand and describe its personality, its essence, its core. The right brand name can be the title of the story you want to tell the world.

We create brand names that help companies, products and services express the simple truth of who or what they are. Our global orientation—as a company and a culture—means that we offer our clients names that speak across borders and boundaries.

We’ve provided names and nomenclature systems for both consumer and B2B products and services worldwide for over 40 years. Our in-house naming team is well versed in the art and science of naming across a wide range of categories and industries, including technology, financial services, healthcare, consumer products and the automotive industry. With more than 100 years of collective naming experience, we have the expertise, credentials and scale to accommodate large assignments and fast timelines.

Creating names that speak for themselves doesn’t just happen. It’s part of a careful creative process that yields unexpectedly fresh yet simple and effective names. Beyond the creative vision, though, good naming also requires the right perspective on how names add value to the larger strategic brand development process. We understand both the creative and strategic angles to create names with maximum impact.

On a practical note, we also understand the importance of integrating preliminary trademark screening and global language checks into the naming process. Additionally, our consumer research capabilities bolster our ability to deliver powerful names that produce memorable brands and winning identities.

A great name is a small but powerful strategic investment. To gain a return, you must choose your name very wisely. If you do, your name will engage your audience while separating you from the competition. That may be a lot to ask from a word or two…but it’s not a lot to ask from us.