Messaging strategy

Each of your audiences has unique needs and a unique perspective. For your brand to resonate with each, you need to carefully calibrate your key messages, inspiring confidence that you understand their needs and have something relevant to offer. How can you tune your story to the right pitch, and make sure the most essential information shines through?

Messaging is one of the most powerful expressions of a brand strategy—and one of the most commonly overlooked. A great messaging strategy lets you quickly and confidently address each of your audiences. Building on the strong strategic platform of your brand positioning and voice attributes—and with a thorough understanding of both business and customer needs—we craft targeted messages for each of your audience segments.

Like all good strategy, the payoff comes with practical use, so we construct easy-to-use messaging guidelines, incorporating sample applications and audience personas. Additionally, we offer voice and messaging training workshops that teach your communicators to create powerful, practical, pertinent content. Armed with the proper tools, communicators throughout your organization can develop content that hits the bull’s-eye of audience targets while faithfully adhering to your brand’s core tenets.

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What’s in a Name?

The brand name is the most ubiquitous and visible element in a brand strategy, so it is important to get it right. Nikolas Contis of Siegel+Gale San Francisco outlines some...