Group director of Brand Voice Jason Baer explains how the concept of Brand Voice, created by Siegel+Gale founder Alan Siegel, distinguishes companies from the competition.

Connecting to customers with Brand Voice™

Group director of Brand Voice Jason Baer explains how the concept of Brand Voice, created by Siegel+Gale founder Alan Siegel, distinguishes companies from the competition.

There's a tone and style that's all your own—your organization's  unmistakable character.  We call it Brand Voice, we invented it, and we  can help you find your own.

Brand Voice™

There's a tone and style that's all your own—your organization's unmistakable character.  We call it Brand Voice, we invented it, and we can help you find your own.


Brand Voice™

What’s your organization's true Brand Voice?

Your voice is how you sound and how you seem. It’s a unique expression of your organization; it can't be forced or faked. But it can, and should, be cultivated. It's part of the X Factor that separates you from your competition and allows your customers to make a direct, personal connection to your brand.

Our founder, Alan Siegel, invented the concept of Brand Voice to describe the totality of an organization's personality. A Brand Voice isn't simply concocted—it's discovered and refined.

We start by immersing ourselves in your organization—speaking to your leaders, your employees, your clients and your partners. We analyze the way you currently communicate and the kinds of experiences you create. Through the immersion process, we discover the essence of how you communicate when you're at your best; that’s your voice.

To make your voice tangible and actionable, we distill the set of attributes that capture your distinctive tone, manner and style. And, to help you keep your voice in tune and on target in all communications, we develop comprehensive guidelines and training sessions for your communicators.

When you speak in your true Brand Voice, you’ll always sound like yourself.

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