Simplicity wins. Here’s proof.

Solventum

Creating a spin-off healthcare brand built for day one leadership

Entriva

Turning a B2B legacy into a standout consumer brand

Micron

Inventing a forward-looking identity for a vibrant tech company

U.S. Army

Rallying the next generation of soldiers with a modern identity

CVS Health

Shaping the future of healthcare with purpose-led branding

HPE

Powering the future of enterprise technology

Tirlán

Reinventing an Irish heritage brand for the global stage

Shearwater

Modernizing a geoscience leader for a sustainable new era

QuidelOrtho

Designing a brand that makes complex testing easier to understand, trust, and act on

Tether

Turning the largest stablecoin into a digital disruptor

Blue Cross NC

Redefining a member-first identity for the largest health insurer in North Carolina

H&R Block

Ushering in a new era for an industry legend

Bristol Myers Squibb

Building a leading biopharma company

The Y

Breathing new life into one of America’s most recognizable nonprofits

SAP

Transforming SAP from back-office legend to cloud-first leader