In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
News
Defining Kearney’s place in a new decade
In our SMPL Q+A series, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for the global consulting partnership Kearney.
Siegel+Gale
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
News
How brands can remain relevant in today’s service economy
With everything from toothbrushes, clothing, scooters, cars, meal delivery and furniture assembly all available from service brands, we live in a fully consumption-based service economy. I believe that brands need to understand that this isn't a fad; it's a foundational shift in our society. Try to think like services and solutions companies. Digital and physical retail is only one node in a broader ecosystem that surrounds the consumer. Look for ways to surround your customers at every turn.
Jason Cieslak
January 2020
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
News
Siegel+Gale Shanghai expands strategy practice with appointment of Feifei Xu
Siegel+Gale announces the appointment of Feifei Xu as executive director, strategy and development. Xu, who joins the Shanghai office, brings over 16 years of brand strategy experience to the firm.
Siegel+Gale
January 2020
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
News
Hudson: Rebranding a travel-experience leader
In SMPL Q+A, we interview practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about our rebranding work for Hudson.
Siegel+Gale
November 2019
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
News
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
News
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
News
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy.
Siegel+Gale
November 2019
“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”
Siegel+Gale
October 2019
News
Maricopa Integrated Health System engages Siegel+Gale in rebrand to Valleywise Health
“The new Valleywise Health brand is the foundation of every communication and experience. Our team was thrilled to develop a brand that comes to life across the entire patient journey,” said Lisa Kane, Group Strategy Director of Siegel+Gale. “The new brand ushers in the next chapter for this important public teaching health system, as it fulfills its long-standing commitment to caring while reimagining the health system for the future.”
Siegel+Gale
October 2019
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
News
Valleywise Health: Bringing new life to a celebrated health care system
In SMPL Q+A, we interview Siegel+Gale practitioners on all things relevant to branding, design, and simplicity. Here, we speak with our practitioners about bringing new life to Maricopa Integrated Health … Continued
Siegel+Gale
October 2019
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
News
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019