Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the … Continued
Aaron Hall
March 2020
Media Mentions
4 company naming strategies that helped me name my dog
This article originally appeared in AdAge. As a professional namer, I create names for companies, products and services. Every project has its own unique challenges. But perhaps one of the … Continued
Aaron Hall
March 2020
Media Mentions
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
Media Mentions
The technology tightrope setup by brand experience
In the best experiences, technology is invisible; it’s what brings your experience to life, make things easier to deliver – but not the thing people leave talking about.
Jenna Isken
March 2020
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
Media Mentions
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. Global leaders have been sluggish, and by and large, individuals have failed to see the need for immediate action. But maybe branding can help. Perhaps a new name will shift the needle, even if just a little.
Aaron Hall
February 2020
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
Media Mentions
Fintechs must ‘sell simplicity’ to carve out competitive advantage
Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.
Philip Davies
November 2019
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
The California Consumer Privacy Act: What it means for companies and consumers
At an October 1st panel hosted by the San Francisco Business Times, President, Pacific Rim, Jason Cieslak joined Jim Snell, partner at law firm Perkins Coie, to discuss the oncoming impact of the California Consumer Privacy Act (CCPA) and the impact it will have on businesses, brands, and legal strategies in 2020 and beyond.
Jason Cieslak
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
Media Mentions
5 naming myths that need to be debunked once and for all
Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless.
Aaron Hall
November 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
Media Mentions
The brand psychology of the metal card
Everyone’s got metal cards on their mind at the moment, whether they like them or not. While N26 and Revolut have already released metal versions, news of Monzo’s upcoming metal experiment and Apple’s titanium credit card US launch have got people in the fintech industry asking: why?
Siegel+Gale
August 2019
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
Media Mentions
Preparing Japan’s brands to seize the Olympic moment—and beyond
The public and private sectors are expected to spend more than $90 billion on Tokyo 2020. But it takes more than one window in time to earn success on a global stage. Jason Cieslak, President, Pacific Rim, offers Japanese brands five areas of focus that can lead to benefits in 2020—and beyond.
Jason Cieslak
June 2019
Media Mentions
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ … Continued
Siegel+Gale
June 2019
Media Mentions
Wyndham Destinations unveils new timeshare club branding
We partnered with Wyndham Destinations, the world’s largest vacation ownership and exchange company, rebranding their flagship timeshare clubs – Club Wyndham and WorldMark by Wyndham. The new identities for Wyndham Destinations’ … Continued
Siegel+Gale
June 2019
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019
Media Mentions
Snapchat 2019: Why simplicity is the way forward for the social media platform
Will Bosanko shares his thoughts on why Snapchat must embrace simplicity in order to secure a brighter future.
Siegel+Gale
May 2019