In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to our … Continued

Siegel+Gale

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Mick Smyth

Media Mentions

Rediscovering the disruptor mindset: how Netflix can evolve with a changing industry

Senior Strategist Mick Smyth digs into Netflix’s hopes of weathering a storm of subscriber losses and increasing competition.

Mick Smyth

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience

In this month’s newsletter, we feature our work for The Home Depot and H&R Block; our experts share how to brand a major new offering for the long-term. We also talk to Financial Services CMOs in our new In their Words study, and invite you to our Inclusive Storytelling x International Women’s Day virtual panel. … Continued

Siegel+Gale

In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources.   Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience

In this month’s newsletter, our branding experts explore how, during increased economic volatility, strong brand building is paramount in reassuring stakeholders and helping them to prioritize where to invest their trust and resources.   Today’s preparation, tomorrow’s success As inflation rises worldwide, Strategy Director, Patrick Kampff, outlines how strong brands can provide emotional reward and … Continued

Siegel+Gale

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

Media Mentions

What makes for strong brands during times of crisis?

As inflation continues to rise worldwide, Strategy Director, Patrick Kampff, questions how brands can get prepared, and offers effective practices to employ for weathering tough times.

Patrick Kampff

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

Media Mentions

What is Web3—and why should you care?

What is Web3 — and why should you care? Director of Experience, Amy Chen, unpacks Web3's promises and potential, and what brands should anticipate in 2023.

Amy Chen

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

Media Mentions

Why B2B branding is more important than ever

For years, many B2B brands invested more in sales and product than in brand marketing, the conventional wisdom being that superior specs and personal relationships would win the day. Today, however, it’s clear that strong brands are just as crucial in B2B, where they enhance effectiveness of demand-generation activities, lower the cost of sales, and command a price premium.

Margaret Molloy

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale

Media Mentions

Working Hard, or Hardly Working

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale

Media Mentions

The Plateau

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Jared Fink

Media Mentions

The Plateau

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Jared Fink

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Jared Fink

Media Mentions

The Core, the Unmet and the Desired

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Jared Fink