In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
Insights
Data and brand personalization: Where do we go from here?
In an increasingly complex landscape where brands rely on multiple internal and third-party data sources to guide customer decisions and stay relevant, we are presented with a potential paradox to manage. How to move forward with a model built around data capture and tacit listening when audiences increasingly demand a more open and human relationship with brands?
Emma Lewis
June 2021
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Siegel+Gale
March 2022
Insights
Healthcare M&A on the rise: 5 principles for creating a new brand that resonates
During a merger, acquisition or divestiture, healthcare companies should follow these five principles to build brands that deliver greater clarity and utility for customers, investors and talent.
Siegel+Gale
March 2022
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
Insights
Leveraging corporate brand to embed and build culture
Our Co-CEO Howard Belk and Creative Director, Rafael Medina discussed leveraging corporate brand to embed and build culture with Executive Director Lori Kaplan of Bristol Myers Squibb.
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
Insights
3 steps to building meaningful experiences in 2021
Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.
Siegel+Gale
April 2021
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and upheaval. Whether you rebrand to signify the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is certain—for companies who are announcing a brand change, the focus should be on people, not logos and taglines.
Katie Conway
March 2021
Insights
Launching a brand without shaking hands
As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and upheaval. Whether you rebrand to signify the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is certain—for companies who are announcing a brand change, the focus should be on people, not logos and taglines.
Katie Conway
March 2021
Insights
What makes branding different?
What’s my definition of branding? Simple: it’s any individual’s experience with any part of an organization...anywhere and anytime. A brand is built (or not) every time a candidate walks into an organization for an interview, every time a customer returns a product to a retail store, or every time someone browses an offering on a website or digital device. A brand is what happens to you when you touch a company. Strongly branded organizations align those experiences to reinforce the brand promises they make in marketing. And that’s a job that never, ever ends.
Siegel+Gale
March 2021
Insights
What makes branding different?
What’s my definition of branding? Simple: it’s any individual’s experience with any part of an organization...anywhere and anytime. A brand is built (or not) every time a candidate walks into an organization for an interview, every time a customer returns a product to a retail store, or every time someone browses an offering on a website or digital device. A brand is what happens to you when you touch a company. Strongly branded organizations align those experiences to reinforce the brand promises they make in marketing. And that’s a job that never, ever ends.
Siegel+Gale
March 2021
Simple, clear communications and experiences are essential for all parts of the landscape—from pharma and biotechs to insurers and hospital systems. As The Simplicity Company, we counsel healthcare brands by offering clarity in both message and execution via meaningful experiences, while confidently defining their evolving role in a complex, dynamic marketplace. Explore how we’ve helped healthcare businesses leverage brand to solve complex challenges, including CVS Health, Bristol Myers Squibb, Centrient and Mount Sinai.
Siegel+Gale
February 2021
Insights
Brand experience: A vital lever in the future of healthcare
Simple, clear communications and experiences are essential for all parts of the landscape—from pharma and biotechs to insurers and hospital systems. As The Simplicity Company, we counsel healthcare brands by offering clarity in both message and execution via meaningful experiences, while confidently defining their evolving role in a complex, dynamic marketplace. Explore how we’ve helped healthcare businesses leverage brand to solve complex challenges, including CVS Health, Bristol Myers Squibb, Centrient and Mount Sinai.
Siegel+Gale
February 2021
Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.
Siegel+Gale
February 2021
Insights
The Cleveland Indians name change has been a long time coming
Fans should not be surprised that the Cleveland Indians are undergoing a name change — the writing’s been on the wall for years. For several seasons now, Indigenous people and allies have protested the team each Opening Day demanding change. The Indians front office have signaled that they have been listening and took the first step a couple years ago retiring their undeniably racist “Chief Wahoo” logo in 2018.
Siegel+Gale
February 2021
Insights
Three qualities of a memorable logo
Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Siegel+Gale
February 2021
Insights
Three qualities of a memorable logo
Crafting a new brand identity requires vision, restraint and execution—a combination only the most capable brand stewards achieve. But there are key qualities for which a team should strive for during the creative process, and by keeping them in mind, can ensure an impactful outcome.
Siegel+Gale
February 2021
As the human cost of Covid-19 escalates, so does the economic cost. With a baseline predication of global GDP contraction sitting at 5.2%, the fallout has been significant. Despite this, many see big opportunities.
Siegel+Gale
February 2021
Insights
Branding for an Initial Public Offering: Simple. Purposeful. Memorable. Scalable.
As the human cost of Covid-19 escalates, so does the economic cost. With a baseline predication of global GDP contraction sitting at 5.2%, the fallout has been significant. Despite this, many see big opportunities.
Siegel+Gale
February 2021