Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.

 In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued

Lea Chu

Brand Matters

On the power of naming

 In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued

Lea Chu

In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of traveling through time.

Siegel+Gale

Brand Matters

On creating memorable experiences

In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of traveling through time.

Siegel+Gale

In our latest episode of Brand Matters, Bert Phillips discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism.

Siegel+Gale

Brand Matters

On meaningful communication

In our latest episode of Brand Matters, Bert Phillips discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism.

Siegel+Gale

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Siegel+Gale

Brand Matters

On fostering employee engagement

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Siegel+Gale

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Siegel+Gale

Brand Matters

On the importance of flexibility

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Siegel+Gale

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

Brand Matters

On the role of design

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

Brand Matters

On the value of empathy

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

In this episode of Brand Matters, Ben Osborne, Head of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.

Ben Osborne

Brand Matters

On calculating brand contribution

In this episode of Brand Matters, Ben Osborne, Head of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.

Ben Osborne

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Siegel + Gale

Brand Matters

On the value of brand-led innovation

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Siegel + Gale

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

Brand Matters

On the value of brand purpose

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman