In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance … Continued

Lea Chu

July 2019

In this episode of Brand Matters on the value of empathy, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, … Continued

Shana Orth

July 2018

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

April 2018

In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.

Brian Rafferty

July 2016

In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.

Siegel+Gale

July 2016

In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.

Siegel+Gale

May 2016

In this episode of Brand Matters, Philip Davies, president, EMEA talks about the next wave of The Big Idea, herein defined as The Rich Idea: a brand experience that extends far past just a campaign or messaging, but is embedded within every touchpoint a brand has.

Philip Davies

January 2016