Brand Matters
On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019
Brand Matters
On the power of naming
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019
Brand Matters
On creating memorable experiences
In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of traveling through time.
Siegel+Gale
June 2019
Brand Matters
On creating memorable experiences
In this episode of Brand Matters, James Barnes, Associate Director, Experience Design, New York, discusses simplifying the user journey, how brands can respect consumers and the pros and cons of traveling through time.
Siegel+Gale
June 2019
Brand Matters
On meaningful communication
In our latest episode of Brand Matters, Bert Phillips discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism.
Siegel+Gale
April 2019
Brand Matters
On meaningful communication
In our latest episode of Brand Matters, Bert Phillips discusses the value of meaningful communication, staying consistent across touchpoints and ice cream-based activism.
Siegel+Gale
April 2019
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Siegel+Gale
March 2019
Brand Matters
On fostering employee engagement
In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.
Siegel+Gale
March 2019
Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Siegel+Gale
February 2019
Brand Matters
On the importance of flexibility
In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.
Siegel+Gale
February 2019
Brand Matters
On the role of design
In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.
Matthias Mencke
November 2018
Brand Matters
On the role of design
In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.
Matthias Mencke
November 2018
Brand Matters
On the value of empathy
In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued
Shana Orth
July 2018
Brand Matters
On the value of empathy
In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued
Shana Orth
July 2018
Brand Matters
On calculating brand contribution
In this episode of Brand Matters, Ben Osborne, Head of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
Ben Osborne
June 2018
Brand Matters
On calculating brand contribution
In this episode of Brand Matters, Ben Osborne, Head of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
Ben Osborne
June 2018
Brand Matters
On the value of brand-led innovation
In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.
Siegel + Gale
May 2018
Brand Matters
On the value of brand-led innovation
In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.
Siegel + Gale
May 2018
Brand Matters
On the value of brand purpose
In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.
Rana Brightman
April 2018
Brand Matters
On the value of brand purpose
In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.
Rana Brightman
April 2018