Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Kerry Held

Brand Matters

On fostering employee engagement

In this episode of Brand Matters, Kerry Held, Strategy Director, Employee Engagement, New York, discusses trends in employee engagement, motivating internal and external audiences and the successful brands that lean into being different.

Kerry Held

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Nick Miller

Brand Matters

On the importance of flexibility

In this episode of Brand Matters, Nick Miller, Strategy Director, discusses the importance of having a brand story and a mission committed to flexibility to help prepare for the unknown in today's branding world.

Nick Miller

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

Brand Matters

On the role of design

In this episode of Brand Matters, Matthias Mencke, Group Creative Director, LA, discusses the role of design in solving business challenges.

Matthias Mencke

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

Brand Matters

On the value of empathy

In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series where our practitioners answer key questions … Continued

Shana Orth

In this episode of Brand Matters, Ben Osborne, director of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.

Ben Osborne

Brand Matters

On calculating brand contribution

In this episode of Brand Matters, Ben Osborne, director of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.

Ben Osborne

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Daniel K. Golden

Brand Matters

On the value of brand-led innovation

In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.

Daniel K. Golden

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

Brand Matters

On the value of brand purpose

In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that's increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.

Rana Brightman

In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.

Brian Rafferty

Brand Matters

How to assess brand value

In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.

Brian Rafferty

At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.

Liana Dinghile

Brand Matters

Perspectives from Liana Dinghile

At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.

Liana Dinghile

In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.

Siegel+Gale

Brand Matters

Brand Matters: The consumerization of B2B

In this episode of Brand Matters, strategist Preanka Hai discusses the rise in "consumerization" in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.

Siegel+Gale