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Brian Rafferty

Global Director, Business Analytics & Insights

Reliably uncovering strategic insights since 1967.

Has worked with:

  • SAP
  • The New York Times
  • Bank of America
  • Malibu Rum
  • Aetna

Is an expert in:

  • Brand ROI and business impact
  • Uncovering key facts to drive brand strategy
  • Distilling data into simple insights
  • Using research to help you make brand decisions

Wants you to know:

  • BA, Princeton University
  • Squash player
  • Undercover French person

Ideas:

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