Maximilian Melamed

Senior Strategist, Naming

Someone who has long worked with words as a strategist, copywriter, and namer, Maximilian has turned his attention fully on naming at Siegel+Gale. He sees language as one of the key tools in a brand's arsenal and enjoys exploring all of its quirks and intricacies in pursuit of that perfect name.

Has worked with:

• American Express
• Penske
• GE
• Eaton
• Sandoz
• Equinox

Is an expert in:

• Names that look right, feel right, and stand out
• Communicating the strategic implications of language

Wants you to know:

• BFA, New York University
• Lover of all things art and design
• Collector of bourbons and ryes
• Lifelong city person