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Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Digiday
Behind a leading diabetes research foundation’s rebrand
Siegel+Gale
The great small-format store experiment – brand boon or bust for retailers?
Brian Rafferty
Olympic Marketing 2.0: how brands are winning gold through unity, not just sponsorship
Jenna Isken
Brand building in the age of chaos
Rishi Dhir
What can Chanel and the NBA teach us about the secret to brand longevity?
Flora de la Mortière
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
Tether: Turning the largest stablecoin into a digital disruptor
Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer
Bridging trust: humanizing technology in finance
Patrick Kampff
AI and brand management: how technology can keep creative output true to a brand's identity
Lauren Thebault
Simply Smarter: A brand experience newsletter
AI, brands and the importance of simplicity with Philip Davies
As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
How to pick a name for your AI startup
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