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Insights

Bridging trust: humanizing technology in finance

Patrick Kampff

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AI and brand management: how technology can keep creative output true to a brand's identity

Lauren Thebault

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The role of brand in M&A: Technology

Hope Schmalzried + Aaron Hall

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AI, brands and the importance of simplicity with Philip Davies

Siegel+Gale

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Digital innovation in hospitality makes for simpler customer experiences

Patrick Kampff

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How to pick a name for your AI startup

Siegel+Gale

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How auto brands can transform the consumer experience

Miranda Wolf

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Brand promises, delivered: moments of truth

Ben Osborne

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Healthcare is complex, but patient interactions don’t have to be

Lisa Kane

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Streaming services in the age of overchoice: finding clarity amidst industry complexity

Jenna Isken

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How airlines can take off with simplicity-first solutions

Amy Chen

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The heat is turning up! Is your brand ready? A checklist for preparing your brand for IPO success

Siegel+Gale

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Becoming Solventum

Siegel+Gale

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The role of brand in M&A: Healthcare

Hope Schmalzried + Aaron Hall

Insights

How Lidl became the world’s simplest brand

Philip Davies

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