Ideas for what’s next

Insights

The innovator’s dilemma

Patrick Kampff

Innovation is often rejected before it’s understood. The brands that win aren’t the ones perfecting what worked yesterday—they’re the ones willing to sound wrong before they sound inevitable.

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Insights

A new urgency for simplicity in today’s world

Dory Ellis Garfinkle

Insights

Reality Check: The real value of AI for branding

Siegel+Gale

Insights

Branding in an era of complexity: Insights from Howard Belk

Siegel+Gale

Insights

When workshops work

Sadie Dyer

Insights

Rebranding into the unknown

Dory Ellis Garfinkle

Insights

Live from Advertising Week NY: Dory Ellis Garfinkle

Siegel+Gale

Insights

Branding under pressure: simplifying energy’s biggest challenges

Ben Osborne

Insights

Howard Belk on trust, clarity and authenticity in finance

Siegel+Gale

Insights

Beyond algorithms: why vision demands originals

Patrick Kampff

Insights

Cannes conversations with Philip Davies: The beauty of simplicity

Philip Davies

Insights

Changemaker Series: Gretchen Huestis

Gretchen Huestis

Insights

Transforming Cotality: building a brand for the future

Siegel+Gale

Insights

My first year as CMO at Siegel+Gale: advice for “new” leadership

Dory Ellis Garfinkle

Insights

Naming in 2025 is tricky. Here are 8 fake company names we love.

Michelle Duda

Insights

Marketing in 2025: the trends that will define our future

Philip Davies

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