Ideas for what’s next

Transforming Cotality: Building a brand for the future

Siegel+Gale

Naming in 2025 is tricky. Here are 8 fake company names we love.

Michelle Duda

Marketing in 2025: the trends that will define our future

Philip Davies

How should simple sound to you?

Chad Thomas

Five business benefits of simplifying your brand architecture

Dory Ellis Garfinkle

The rise and remit of the Chief Brand Officer

Thom Wyatt

4 questions on brand valuation with Siegel+Gale Research Director, Brian Rafferty

Brian Rafferty

Welcome to the golden age of brand voice—powered by AI

Pat Attenasio

Connect and protect: how to create effective masterbrand strategies

Siegel+Gale

IKEA’s new pop-up is a masterclass in celebrating a cultural icon

Patrick Kampff

3 questions research should answer in a merger or acquisition

Marc Desmond

Experience pays: the new marketing math

Jenna Isken

How Lidl is redefining loyalty, one pint at a time

Patrick Kampff

Go big or go home: how brands showed up at Super Bowl LIX

Siegel+Gale

The 10 pitfalls of naming

Siegel+Gale