In their words, Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic era.

Siegel+Gale

January 2023

If the past two and a half years had a motto, it would be, “The only constant is change.” Change has permeated nearly every part of life, producing friction and … Continued

Siegel+Gale

December 2022

Today, consumers expect—and demand—that an interaction with a brand is an engaging, all-encompassing escape from the rapidly changing world. As we look to the year ahead, our global experts predict what's in store for brand experience.

Siegel+Gale

January 2023

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with AnaCristina Tamasese, Kaitlin Smith, Simrit Brar and Thom Wyatt about our work with Minds Matter SoCal. Minds Matter connects driven and determined students from low-income families with the people, preparation and possibilities to succeed in college, create their future and change the world.

Siegel+Gale

December 2022

In this month’s newsletter, our branding experts explore combatting complexity in the health-and-wellness industry, the role of brand during a M&A or spin-off, our refresh of KPMG’s iconic brand and why Meta’s metaverse is sinking.

Siegel+Gale

November 2022

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

November 2022

In the conclusion of his three-part series on the foundations of consumer needs, our Group Director of Experience, Jared Fink, analyzes how, despite their best storytelling and marketing efforts, many hotels aren’t checking in trends or brand-led experiences.

Siegel+Gale

November 2022

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Siegel+Gale

January 2023

Our Group Director of Experience, Jared Fink, presents part two of his three-part series examining fundamental consumer needs. Exploring the health-and-wellness industry, Jared discusses how brands must create an ecosystem of brand-led experiences to attract customers.

Siegel+Gale

October 2022

This op-ed by Group Director of Experience Jared Fink is part of a three-part series analyzing consumer needs at their most basic elements. First up, Jared examines how to design experiences in the airline industry that reduce friction and complexity, and satisfy the three facets of consumer needs.

Siegel+Gale

October 2022