A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
News
Talking about an evolution
A new healthcare universe has been expanding with strategic household branding, omnipresent metahealth and genuine soul at its core.
Patrick Kampff
April 2022
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
News
By playing a long game, the Commanders scored big with their rebrand
The Washington Football Team finally announced their much-anticipated new name: the Washington Commanders. And from a professional naming perspective, they got this right.
Siegel+Gale
February 2022
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
S+G Blog
Organic Retail: Ten steps to consider for modern retail brands to win
After analyzing the Rebirth of Retail and reimagining its role through experience, the next step is to look at Organic Retail and how to create a retail experience that lives and adapts to continually connect with customers. Knowing the customer has taken center stage and controls great marketplace power, how can retailer brands create truly valuable experiences that exceed expectations, drive business growth and agile to change?
Siegel+Gale
February 2022
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
News
Measurement over management: Utilizing research to drive brand engagement
If brands are uncovered, not invented – what are the best ways to reveal the treasure that lurks beneath the surface?
Ben Osborne
February 2022
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Insights
In their words: Healthcare looking to the future
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022
S+G Blog
The customer (experience) is always right
We are operating at a time when the customer has tremendous power. Customers are equipped with more access, knowledge, choice and voice over the brands with which they interact. They are more informed, connected and influential over any touchpoint. If an experience is not meeting expectations, they can share that story to the world to affect the brand’s standing in the minds of the market. One way to retain—and win customers—is to lead with a holistic and signature customer experience approach.
Siegel+Gale
January 2022
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
News
athenahealth: Creating connections
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Brian Rafferty, Global Director, Business Analytics & Insights and Account Manager Simone Schuster about our work with athenahealth.
Siegel+Gale
January 2022
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
News
From premium products to premium experiences, consumers want radical simplicity
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
January 2022
The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences. World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving the lives of consumers everywhere.
Siegel+Gale
December 2021
Insights
As the pandemic makes life more complex, people crave simpler brands
The pandemic has made people’s lives more complex, according to research in the ninth edition of Siegel+Gale’s World’s Simplest Brands study. The global survey also revealed that consumers are more willing to pay a premium for simpler experiences. World’s Simplest Brands ranks the leading brands on simplicity, asking more than 15,000 people across nine countries which brands and industries provide the simplest experiences, ultimately reducing stress and improving the lives of consumers everywhere.
Siegel+Gale
December 2021