Manufacturing + Industrial
Make your value impossible to miss
We help industrial brands show their advantage clearly to every stakeholder
We’ve done this before
Manufacturing + Industrial expertise
To be in charge of updating a logo that has been in place for 30+ years, for a company with a history of over 100 years is a once in a lifetime opportunity. I knew we had to get this right. We needed to excite our employees and our external stakeholders. I believe we achieved that together with Siegel+Gale, as one team with a very purposeful and thoughtful approach.”
Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner
Our latest thinking
Manufacturing + Industrial ideas
M&A / Spin-off
The United States Steel drama: How branding can forge a unified future
Howard Belk
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the stakes—financial and professional—are immense, and the rise and fall of iconic global brands evoke consternation, nostalgia and cautious optimism. Who says non-fiction can’t stir the soul?
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