Today, the enterprise technology market is being reshaped by the rapid evolution of cloud, networking, and AI.

Siegel+Gale

June 2025

Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in tech, financial services, real estate and entertainment. Jason Cieslak, President, Pacific Rim, shares what’s on the minds of some of today’s leading brand-builders as they seek to evolve, grow, and manage their brands in 2024.

Jason Cieslak

May 2024

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.

Howard Belk + David Srere

March 2024

Internships are vital in guiding and kickstarting careers, as some of the most valuable life skills cannot be taught in a conventional classroom. During the past eight weeks working alongside seasoned brand experts, our interns adopted our simplicity mindset and learned to navigate the branding world in typical Siegel+Gale fashion: smart, nice, unstoppable and inclusive. As the summer draws to a close, our interns answer, "How has your work at Siegel+Gale changed the lens through which you view brands?"

Siegel+Gale

July 2023

This year, we focus our Pride efforts on providing branding tools that will create visibility and support for trans people. A group of our strategists, writers, namers, researchers and designers came together to use their talents and create expertly designed posters with creative lines to carry in upcoming Pride marches, parades and rallies.

Siegel+Gale

June 2023

Our world is at a tipping point, making it critical for brands—and all of us—to focus on Environmental, Social and Governance (ESG). Recent attempts to politicize ESG as “woke capitalism” are misguided at best and potentially perilous.  

Siegel+Gale

April 2023

A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation?

Siegel+Gale

March 2023

Building a successful brand identity is no different than baking a delicious dessert, planning an adventurous trip or even flipping a house.

Samantha Starr-Shields

February 2023

In our latest “Spotlight on…," we talk with our Summer 2022 design interns. Here, Anmol Govinda Rao, Hamin Jeon and Silei Fu share their experiences as interns, their journey towards becoming designers and what tools they can’t live without.

Siegel+Gale

August 2022

Each year, we host a diverse group of summer interns across our offices and practices. Our interns have two roles: one, to assist their practice leads as they learn about branding through real client work, and two, to work together to create a brand based on a fictional project brief. This year, we split our interns into two groups and tasked them with a fictitious prompt: an investor purchased the rights to the Blockbuster brand and is reinventing it as a streaming aggregator—a single app that partners with and provides access to a vast variety of streaming app content and subscriptions in one place.

Siegel+Gale

August 2022