Thomas is often inspired by cycling trips through New York’s Catskill Mountains, where he and his wife spend much of their free time renovating their house and admiring the simple wonders of the constantly changing scenery. The trips are fresh and invigorating—qualities Thomas challenges his teams to embrace in every aspect of their work—from the expanse of robust digital strategies to the intricacies of information architecture to the precision of information design. “Simplicity,” he says, “means making the world more human.”
Since joining Siegel+Gale, Thomas has led engagements with United Airlines Mileage Plus, Du (UAE), American Express, Care Support of America, Nokia, Dollie & Me, LexisNexis and others. Previously, he worked at Martha Stewart Omnimedia, managing all aspects of their customer experience internet initiatives. He was also senior VP creative director at Arnold Worldwide, where his client list included Hershey’s, Royal Caribbean, Fidelity Investments, ESPN Mobile, Amtrak, Spike TV, McDonald’s, GSK and Pfizer.
In 1995 he was hired as one of the first design directors at Razorfish, where he created early exploratory digital work that’s now housed at San Francisco’s Museum of Modern Art. In his nine years with the firm he served a variety of roles—creative director in New York, San Francisco and Los Angeles, VP of User Experience for North America and executive creative director—and developed marketing campaigns and websites for the likes of AOL, Cartier, CBS, Charles Schwab, Disney, eBay, Ford Motor Company, Giorgio Armani, HBO, New York Public Library, Sharp Electronics, Sony and Time Warner.
Before that, he worked with Praxis Design in Los Angeles on projects for the Getty Museum, Los Angeles Contemporary Exhibitions, the American Film Institute and the Art Center College of Design.
Thomas holds a BFA in communications design from Fachhochschule München in Germany, an MFA in media design from the Art Center College of Design and a certificate from the Harvard Business School’s Business Perspectives for Design Leaders program. He has also contributed to publications like the Wall Street Journal and Forrester Research Reports, and his many awards include the New Media Invasion Gold Award, Cannes Silver Cyber Lion, Art Directors Club NY, The One Show, Webby, WebAwards and DesignInteract.
The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers...
What defines today’s best brands? Is it a perfectly executed, all-encompassing strategy? A beautifully designed logo accompanied by a clever tagline? A commercial viewed two million times on the web?
Following last year's focus on the Social Consumer, this year's Pivot Conference will chart the rise of Social Business. Social Business is more than building a Facebook page or launching a Twitter account—it's a unified approach across multiple departments requiring investments and yielding engaged, empowered and successful customers, employees and other influencers. Look for Vice President, Business Development – Digital Erik Semmelhack to discuss where social is headed in 2013. Be sure to view Thomas Mueller, Justin Peters and Russ Meyer's Studio Spotlight session that explores "The Urgency of Simplicity." Also, hear from Russ Meyer and Brian Rafftery as they present the session "Is Social Simple Enough?" In this presentation, attendees will learn where each of the major search and social networks rank on the 2012 Global Brand Simplicity Index (a study of over 6,000 consumers in 7 countries), why they rank as they do and how their rankings have changed from last year’s study.