Rolf M. Wulfsberg, Ph.D.

Global Director, Quantitative Insights, Leadership, Research, based in New York

Rolf Wulfsberg likes keeping it simple. As global director of quantitative research for Siegel+Gale, that means leading the charge in mining complex data for what’s insightful, powerful, and true. Whether constructing complex statistical models of how people make decisions or testing names, logos or brand strategies, Rolf takes pride in communicating methods and results in terms that non-statisticians can understand and appreciate.

With a career spanning more than 40 years, Rolf is a frequent speaker at professional conferences and has served as an expert witness before both the U.S. House of Representatives and the Pennsylvania Supreme Court. He brings tremendous depth of experience to bear on each new client project, and has led engagements for Bank of America, Enterprise Rent-A-Car, Florida State University, Halliburton, Smurfit Stone, LexisNexis, Eaton Corporation and many others. Rolf is also the author of Fact-Based Branding in the Real World: A Simple Survival Guide for CMOs and Brand Managers, which touts simplicity as the key to understanding and utilizing quantitative research.

Before joining Siegel+Gale, Rolf served as executive vice president and managing director of Enterprise IG (now The Brand Union). Earlier, he was president of the Customer Research Division of Research International, where he oversaw clients in North America, Europe and Asia. He served as vice president of research for Ziff-Davis Publishing Company, and prior to that spent six years with Massachusetts consulting firm Abt Associates, Inc.

Rolf started his career in the Federal Government, first as a military officer at U.S. Coast Guard Headquarters in Washington, D.C., and later as assistant administrator of research and analysis at the National Center for Education Statistics, where he was a charter member of the U.S. government’s senior executive service.

He holds a Ph.D. and an MA in statistics from American University in Washington, D.C. and a BA (summa cum laude) from Luther College in mathematics and economics. He is a former Rhodes candidate and Woodrow Wilson scholar.

Follow Rolf on Twitter: @RWulfsberg


December 4th, 2013

Honesty is a critical element of your brand

I began this series by asking the questions: what is fact-based branding and why should you emb...

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August 6th, 2008

Touch Point Management: Prioritizing the Investment Opportunities

Any company today that practices brand management understands the importance of its touch points with its customers and prospects...

Try searching "touch points" on Google. You should get over 1.4 million results. Refine the search to "managing touch points." You still get over 400,000 results. The fact is, touch point management is a critical issue to companies.

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April 15th, 2015

Customer Experience Management in Telecoms

Learn how telecom providers can move beyond measuring the customer experience to managing it using fact-based metrics, in our panel hosted by Siegel+Gale EMEA President Philip Davies. Our Global Director of Quantitative Research, Rolf M. Wulfsberg, will be discussing how to identify which touch points merit improvement initiatives and the likely return that investment can garner.

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