Maria Boos

Group Director, Simplification, Digital, Simplification, based in New York

If you were to ask Maria about her most satisfying project after 25 years in the business of creating effective communications for leading companies, she would tell you that it was coaching her niece on her college application essays. "I didn't write a word for her—but I helped her see how to convey a sense of who she truly is." It's all about delivering the right information—at the right time and in the most effective channel—to meet audience needs and influence their thoughts or actions.

As a Group Director of Simplification at Siegel+Gale, that's what Maria does for our clients: streamlines and simplifies complex communications to enhance customer experience, reinforce the brand and achieve operational efficiencies.

Since Maria's return to Siegel+Gale in 2010 after a six-year hiatus, key clients have included SAP, Aetna, PNC and the IRS. In her first Siegel+Gale tenure from 1988–2003, she worked in our Business Development practice as well as in Simplification, engaged in a variety of capacities on projects for Edward Jones, AIG Private Client Group, Prudential, Caterpillar, Lockheed Martin and Ryder Systems.

Just before coming back to Siegel+Gale, Maria was the practice lead for Functional Communications at Sullivan, where her clients included MetLife, Washington Mutual, Bayer Healthcare, Ameriprise Financial, Charles Schwab and Fidelity. She was at Addison from 2004–2005, where she served as both vice president for business development and as a senior simplification strategist, working with Morgan Stanley, Pfizer, Smith Barney and AllianceBernstein. Maria began her career at the Communications Design Center, a research and consulting practice affiliated with Carnegie Mellon.

Maria holds both an MA in professional writing and a BS in industrial management from Carnegie Mellon University. She is an active member of the National Association of Women in Communications. Her niece is happily ensconced at DePaul University.


February 13th, 2014

The health insurance customer experience: Understanding the impact of simplicity


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April 2nd, 2014

The Financial Services Customer Experience: Understanding the impact of simplicity

Few would argue that customers crave simplicity. But from a business perspective, does it really matter?

Siegel+Gale's Maria Boos, Group Director of Simplification, will co-host a free 30-minute webinar with Vice President Ed Lanigan, to demonstrate the role of simplicity in creating positive customer interactions that build loyalty and ultimately increase revenue. Register now.

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Siegel+Gale's Simplification services

Simplified communications win customers and influence their thoughts and behaviors. We cut through the volume and complexity of your information—reorganizing, customizing and streamlining communications to make them clearer and more relevant.

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Meet the Simplification team.

Our multidisciplinary team transforms touchpoints through strategy, information design, plain language writing and data visualization.

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