Eric Lin

Executive Director, Pacific Rim, Leadership, based in Shanghai

Eric is the quintessential global brand strategist having led large-scale branding initiatives for leading organizations in Asia, the US and the Middle East. Today, Eric leads our consulting practice in Asia Pacific, working with a team of strategists and designers in transforming Asia's emerging multinationals into world-class brands, as well as helping global brands thrive in this dynamic marketplace. 

Earlier, Eric led Siegel+Gale's expansion into Asia by founding its office in Shanghai.  As General Manager overseeing the firm's consulting practice in the region, Eric led branding engagements for clients including Las Vegas Sands, The Nature Conservancy, NQ Mobile, Samsung, J.Crew, Li-Ning, Applied Materials, and Li & Fung,

In his previous role as a Senior Strategist at Siegel+Gale Los Angeles, Eric led branding programs for clients such as Yahoo!, Microsoft, Sony PlayStation, Symantec, Demand Media, Agility, the Port of Long Beach and Qatar Telecom.

Before joining Siegel+Gale, he was an Associate Marketing Manager at The Walt Disney Company, where he developed marketing programs for Disney Online’s portfolio of subscription products and online games. As Account Director at Foote Cone Belding (now FCB Global), he managed global digital advertising campaigns and strategic partnerships for HP. 

He is a frequent speaker on the topic of brand development and has been a featured speaker at events held by The Economist, Tsinghua University and Fudan University.

Eric received a BBA from the McCombs School of Business at the University of Texas at Austin.

Blogs

January 24th, 2013

Leading with brand in China


Global companies face numerous opportunities and challenges as they seek to expand in China. During our recent breakfast seminar, “From East to West and Back Again: How Winning Companies Lead wit...

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White papers

May 8th, 2014

Why Chinese Brands Stumble in the West


Much has been made of Chinese companies “going global.” Yet, for every Lenovo or Huawei success story, countless companies have pursued growth opportunities overseas with little success.  We believe that if we examine the current branding climate in China’s domestic market, we can glean a clue into what’s holding China back globally.

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Events

October 20th, 2012

B2B Leadership Symposium 2012


Hosted by Omicom's Diversified Agency Services (DAS), this invitation-only symposium will bring together experienced marketers to discuss B2B best practices across communication disciplines at the Tsinghua University in Beijing. Hear Eric Lin, Siegel+Gale s general manager in Beijing, present "The Value of Superior Customer Experience" at this exclusive event.


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