David B. Srere
Co-CEO and Chief Strategy Officer, Leadership, based in New York
David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. "If you couldn't say it in three pages, it just wasn't worth saying," he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story. "It's all about simplicity and surprise coming together. When you can distill an idea to its essence and then bring it to life in a new and unexpected way, that's strategic storytelling. And strategic storytelling is the starting point for helping organizations realize their full potential."
As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale's strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that "giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies."
Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as "Big Think" engagements for clients including American Express, SAP, Motorola and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times and other major business publications.
Before coming to Siegel+Gale in 1998, David served as Executive Vice President, Global Account Director at BBDO in New York. Earlier, he worked at a number of prominent firms including Ogilvy & Mather, Dancer Fitzgerald Sample and Saatchi & Saatchi.
David received a BA with honors from Williams College. He lives in Summit, NJ, where he spends his time chauffeuring his kids around, trying to ask them good questions, and running away from age in the form of 10Ks and half marathons. David also plays piano—badly, but with great gusto—every chance he gets.
Follow David on Twitter: @David_Srere
A new year calls for a fresh start—it presents an opportunity for CEOs like you to evaluate your brands, and reinvigorate how they are differentiated. Per usual, social media channels are cluttered with advice for 2014, and full of jargon and the latest marketing trends and buzzwords. But the most effective, time-tested approach to true brand differentiation is actually simple—and if you follow it, you will position your company for years of success. It requires that you do three things.
At the Brand ManageCamp marketing conference, hundreds of senior-level brand marketers will gather for an oasis of fresh thinking and inspiration across a wide range of subjects including brand strategy, innovation, advertising, brand messaging, consumer/customer behavior and more.
On Tuesday, September 17th from 10:10 – 11:00 am, join Siegel+Gale's co-CEO and chief strategy officer David Srere and global director of quantitative research Rolf Wulfsberg for a presentation on "Fact-Based Branding in the Real World: How Research Informs Brand Strategy." David and Rolf will explain what fact-based branding is, show how CMOs and brand managers can get the most out of the research they commission and how to separate the good research from the bad. They will also discuss how to use fact-based branding to improve marketing initiatives both before they are implemented and after the fact.