Global Strategy Director
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Daniel Rosentreter leads Siegel+Gale’s strategy practice worldwide. He is based in New York.
“If 80% of the brands in the world would disappear tomorrow most people wouldn’t care‚ we are in the business of changing that.” What is it about the work that gets Daniel, and his clients, so worked up? The prospect of allowing organizations to see themselves anew. “Most companies have only a vague sense of what they stand for,” he explains, “and it is amazing to see our clients’ excitement when our strategy work gets to the core of a corporation or business.” He also recognizes the missed opportunities for brands. “We are in the complexity-removal business: Our strategy group helps companies simplifying the customer experience based on a clearly defined brand platform. It is the best way for corporations today to create long-term value.”
For over 10 years, companies around the world have trusted Daniel’s sound, strategic advice to propel their brand or organization to the next level. From the expanse of the Brazilian rainforest to an academic city built on the desert shores of the Red Sea to the headquarters of the world’s leaders in the petrochemicals industry, Daniel has branded where no man has branded before. Between Amsterdam, Brasilia, Munich, and Jeddah he leads the strategic charge for clients, such as The Nature Conservancy, the King Abdullah University of Science and Technology (KAUST), BrainLAB, LyondellBasell, American Express, Ingersoll Rand, Motorola, Lufthansa, Panasonic, PricewaterhouseCoopers, Deutsche Bank, GE, and UNICEF. Prior to his current role, Daniel was group director in the firm’s New York office, leading the development and global implementation of a new strategy process.
Before joining Siegel+Gale, Daniel has been a senior brand consultant at Wolff Olins’s New York and London offices. He holds a master’s degree in business management from the University of Eichstaett, Germany. He enjoys tennis, cooking, skiing on the slopes of Austria, and rendering some of those air miles into an occasional trip to the hot, rejuvenating sands of a Caribbean beach‚ or finding his way back to his native Germany for a cool pilsner.
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Group Director: Strategy, New York
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Like all who factor in the Siegel+Gale equation, Jenifer is no better friend for a brand to have. The easy smile and ready wit belie the fierce partisan beneath, equipped
with a Juris Doctorate and a mind for strategy that has benefited financial and consumer clients as wide-ranging as 37-million-member AARP, Fidelity, Credit Suisse First
Boston, Lehman Brothers, NetJets, Gartner, the U.S. Tennis Association and the uniquely comfortable Danish shoe called Dansko.
In her Siegel+Gale “Before Life,” at Lowe Lintas Partners, she was VP, account supervisor on the Mercedes account and VP, management supervisor, brand analysis and
strategy on the KPMG account at Lowe Lintas. Her good works extend to a position on the Board of Associates at the Whitehead Institute for Biomedical research, the National
Council of Jewish Women and raising funds for her alma mater, Haverford College.
Nor do her charitable/partisan works stop there: She is also a Jets fan.
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Group Director: Strategy, Los Angeles
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Laurence Vincent is a writer and strategic marketing consultant, specializing in brand management, corporate alliances, integrated marketing and branded entertainment. His
clients have included MasterCard International, Texas Instruments, the National Football League, the Smithsonian Institution and The Home Depot, to name a few. Prior to
joining Siegel+Gale, Laurence led the Los Angeles office and entertainment marketing division of Octagon Worldwide.
Laurence is an active writer. His book,
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade
Publishing in 2002. The book explores the narrative structure of consumer brands and the ways in which consumers develop relationships with brands over time through the
devices of storytelling. He is currently at work on a new marketing title, due out in 2008. He released a collection of poetry in early 2007.
Laurence began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company, where he spearheaded projects that leveraged
Disney’s brand equity and integrated marketing power to launch initiatives with leading corporate partners such as AT&T, American Express, Coca-Cola and Kodak. He also
worked on global brand building initiatives that spanned multiple Disney divisions. He holds an MBA from USC’s Marshall School of Business. He also received his Bachelor’s
degree from USC, where he attended the School of Cinema-Television.
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Strategy Director, New York
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Julius is a strategic leader and creative problem solver for a wide range of branding challenges, from architecture to employee engagement. “Understanding macro trends that touch diverse sectors can lead to unexpected answers for business and branding. It’s how organizations can enhance their focus and benefit from the intensifying reality of globalization”. Julius has 16 years of experience managing global brands in technology, financial services, online media and consumer products with clients such as Microsoft, SAP, ING, Hearst Publications, Penske, CNN, Prada and Procter & Gamble.
In addition to being skilled with English words, Julius was born with the gift of language and is an accomplished polyglot of ten languages. He has conducted business in Italian, French, German and Japanese, studied three ancient languages, and recently returned from a year of working in Shanghai where he put his Mandarin to use.
Psychology and foreign cultures are his favorite small talk. Julius holds Bachelor of Science in Languages and Linguistics from Georgetown University in Washington, DC.
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Enshalla Anderson
Strategy Director, New York
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As a Strategy Director at Siegel+Gale, Enshalla works on branding and identity programs for clients across many different sectors, particularly financial services, beauty, spirits, and healthcare. She is currently working on engagements with American Express and Penske.
Before joining Siegel+Gale, Enshalla worked as a Director at Vivaldi Partners, where she focused on brand positioning and brand architecture projects. Prior to that, she worked in the world of beauty for Avon as a marketing strategist for their global brand portfolio. Before Enshalla fully embraced her love of branding and marketing, she worked at the Monitor Group as a strategy consultant.
When away from the office, Enshalla has two young boys who occupy much of her free time. However, she also lends her energy to Dress for Success, a non-profit that promotes economic independence for disadvantaged women. Enshalla has an MBA from Harvard Business School and a Bachelor of Arts in History from the University of Pennsylvania.
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Piers Guilar
Strategy Director, London
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After graduating from Imperial College with an MBA in 1995, Piers started his career in advertising at Saatchi & Saatchi. He is particularly proud of the work he delivered for The Army, Toyota, Mercedes-Benz and Harley Davidson.
Piers left the world of advertising for branding and design, spending six years at Interbrand as the lead strategist on projects across many sectors. His clients Orange, Barclays, McLaren, Conservative Party, National Lottery and the Co-op Pharmacy.
Piers joined Jones Knowles Ritchie to broaden his skills and theirs, by instilling the discipline of planning whilst gaining specific experience in FMCG. His clients included Diageo, Britvic, Greene King and Mars.
Lured back into corporate branding, Piers joined Futurebrand in 2007 to take responsibility for the strategic offer of the London office. He advised a wide range of clients on strategies for creating, developing and managing their brands.
Piers joined Siegel+Gale in May 2009 as Director of Strategy.
Piers has commented on branding issues regularly in the media, including BBC, Sky News, CNBC, Channel 4, Channel 5, Bloomberg and Radio 5 Live.
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Senior Strategist, New York
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Brand zealots relax their protective grip a little when the unique energy we quantify as S+G Strategist Frances Forman enters the equation. She energizes even the most moribund proposition with her unorthodox approach, a creative bent and a talent for imagining that blurs all the disciplinary lines.
Senior Strategist, Los Angeles
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Eric is a Senior Brand Strategist at Siegel+Gale, where he develops strategic branding programs for clients including Yahoo! and Sony PlayStation.
Prior to joining Siegel+Gale, Eric was an Associate Marketing Manager at the Walt Disney Internet Group, leading marketing and business development initiatives for Disney Online and its portfolio of broadband subscription products and online games.
Earlier, Eric served as an Account Director at Foote Cone Belding, one of the world’s largest advertising agencies, where he managed global interactive advertising programs and strategic partnerships for Hewlett-Packard.
Eric began his career as an Associate Client Strategist at Sharpe Partners, a privately-held digital marketing agency in New York City, where he led day-to-day account management responsibilities on the Fujifilm USA business.
Eric received a B.BA in Management Information Systems from the McCombs School of Business at the University of Texas at Austin.
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Senior Strategist, London
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Rachel is a Senior Strategist working for a variety of interesting clients to include a business and financial software provider as well as a Middle Eastern property developer. Before joining Siegel+Gale’s London office, Rachel worked as a consultant at Wolff Olins for 5 years, leading and developing the brand strategy for international businesses across a wide array of sectors.
Rachel is experienced in a number of strategic areas including positioning, naming, messaging, service development and brand architecture. Her industry experience includes financial services, property, destination branding, non-profits and professional services. At Wolff Olins, her clients included a leading global asset management business, Abbey, British Land, National Air Traffic Services, Telenor, The University of Birmingham and Unilever. She has a keen interest in arts and culture and has worked with several museums, including Historic Royal Palaces, to revolutionisz their visitor experience.
Prior to Wolff Olins Rachel took part in a prestigious management training program with our parent company Omnicom, where she specialized in brand strategy, but gained a broad communications overview, working across the Omnicom network, including firms that specialize in public relations, below-the-line advertising, product innovation and brand experience. She holds a History MA from Cambridge University.
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Senior Strategist, Higher Education and Nonprofit Practice
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As a strategist at Siegel+Gale, Hayley works on developing brand strategy and identity programs for higher education, non-profit and corporate clients. Recent engagements include Florida State University, AARP, breastcancer.org, DeWitt Stern Group and King Abdullah University of Science and Technology.
Prior to joining Siegel+Gale, Hayley was a strategist with a boutique consulting firm where she provided strategic and marketing solutions to a diverse set of clients, including GE, AOL and the New York City Ballet.
Before venturing into branding, Hayley was the Public Affairs Manager for Columbia University School of Law. While there, she was responsible for developing communications plans, overseeing proactive and reactive media relations, engaging in community relations initiatives and penning copy on a variety of complex issues ranging from human rights to corporate governance for publicity materials, feature articles, marketing collateral and the web.
Early in her career, Hayley worked at several public relations agencies in the healthcare, crises and consumer groups. Projects of note include: crises work for the British Tourist Authority; product testing and launches for Procter & Gamble; thought-leader outreach for Unilever; and education awareness and advocacy programs for Sanofi Pasteur and GlaxoSmithKline.
Hayley holds a M.S. in Strategic Communications from Columbia University and a B.S. in Marketing from the University of Maryland. She has been a guest speaker on strategic communications topics at both Columbia and New York University.
Hayley hails from Durban, South Africa.
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Senior Strategist, New York
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As a Strategist at Siegel+Gale, Matthew Huss specializes in developing corporate brand strategy and identity programs.
At Siegel+Gale, Matthew has worked on engagements with clients including Allstate, American Express, Cummins, Enterprise Rent-A-Car, Moody’s, EmblemHealth, HD Radio, Intelsat and Ethicon. His responsibilities include conducting research and competitive reviews, leading stakeholder interviews, synthesizing findings, developing corporate and product brand strategies, and developing brand architecture and naming systems.
Matthew has over 7 years of sales and marketing experience in the technology and professional services sectors. He holds a B.A. in Philosophy from Brandeis University and an M.A. in Russian Literature from Cornell University.
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Strategist, New York
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Matt is Strategist at Siegel+Gale, driving the development of international strategic branding programs for clients including Dell, Motorola, Adobe, Microsoft, Houlihan Lokey, Environmental Defense and Yahoo!
Prior to joining Siegel+Gale, Matt was Account Executive at Passion Marketing for Issues and Causes, a firm dedicated to the nonprofit sector, where he served as a marketing consultant to charitable foundations, hospitals, and educational institutions. His clients included Cedars-Sinai Medical Center, Women’s Cancer Research Institute and the Joint Distribution Committee.
Matt earned a B.A. from Cornell University.
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Strategist, Los Angeles
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McNeal Maddox assists in the development of custom marketing solutions for clients as a Brand Strategist at Siegel+Gale. McNeal previously managed the technical development of sponsorships and branded sales initiatives at FoxSports.com for Fortune 500 companies such as Microsoft, Gillette, Lilly Pharmaceutical, Time Warner, FedEx, and AT&T. He has over 8 years of experience in graphic design, web design and development, and project management.
McNeal graduated from Carnegie Mellon University with a BFA in Graphic Design. He received his MBA from the University of Southern California.
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Strategist, Los Angeles
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Michelle brings over 15 years of experience in brand strategy, marketing, design, and advertising to her role leading projects at Siegel+Gale. She has helped clients across a wide range of industries and has worked with a variety of brands, including Nestle´, Twentieth Century Fox, Capital Group Companies, CBS, and Nissan North America.
As a strategist at Siegel+Gale, Michelle has been responsible for brand strategy, architecture, naming, and brand alignment efforts for clients such as Flickr, Vertafore, Pillsbury Winthrop Shaw Pittman LLP, and Mammoth. Prior to Siegel+Gale, Michelle was an associate brand planner at Kaiser Permanente, the nation’s largest nonprofit healthcare provider. In this role, she guided cross functional teams at all levels to ensure that all organizational initiatives were brand-appropriate and member-focused.
Michelle’s prior experience also includes marketing leadership roles in integrated communications and apparel manufacturing. She began her career at Chiat/Day, Inc. Advertising.
Michelle holds an MBA from McCombs School of Business at the University of Texas at Austin, and a BA in Sociology from the University of California, Los Angeles.
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