Renee Peet
Group Director: Strategy, New York
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With respect to Thomas Wolfe, at Siegel+Gale, you can come home again. We recently welcomed Renee Peet back to the firm as Group Director, Strategy, where she specializes in developing and leading strategy-based branding and identity programs.
From 2000-2004, Renee cut her branding teeth at Siegel+Gale, joining as an analyst and leaving as a senior strategist.
During her tenure, she worked largely in professional and financial services for such clients as HNTB, SunTrust, DBM, ING, and Morgan Stanley, with additional experience in healthcare and higher education.
Renee then worked at Desgrippes Gobé in a number of senior strategy roles, including executive director, brand strategy and acting managing director of the New York office when the firm merged with LAGA to become BrandImage. Most recently, Renee led the Travel and Luxury practice at Sullivan, managing client relationships for American Express, Fidelity, Bessemer Trust, JPMorgan, TRowe, Coty Prestige, and SingleStop USA.
Before entering the world of branding, Renee spent 10 years in high-tech product development as a technical writer and product manager for IBM and Aspect.
A poet and student of the world at heart, Renee earned her BA in Creative Writing from the University of Arizona and her M.B.A. from Rotterdam School of Management, Erasmus Graduate School of Business in the Netherlands, where she also spent a term on exchange with the Asian Institute of Management in the Philippines.
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Group Director: Strategy, Los Angeles
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Laurence Vincent is a writer and strategic marketing consultant, specializing in brand management, corporate alliances, integrated marketing and branded entertainment. His
clients have included MasterCard International, Texas Instruments, the National Football League, the Smithsonian Institution and The Home Depot, to name a few. Prior to
joining Siegel+Gale, Laurence led the Los Angeles office and entertainment marketing division of Octagon Worldwide.
Laurence is an active writer. His book,
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade
Publishing in 2002. The book explores the narrative structure of consumer brands and the ways in which consumers develop relationships with brands over time through the
devices of storytelling. He is currently at work on a new marketing title, due out in 2010. He released a collection of poetry in early 2007.
Laurence began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company, where he spearheaded projects that leveraged
Disney’s brand equity and integrated marketing power to launch initiatives with leading corporate partners such as AT&T, American Express, Coca-Cola and Kodak. He also
worked on global brand building initiatives that spanned multiple Disney divisions. He holds an MBA from USC’s Marshall School of Business. He also received his Bachelor’s
degree from USC, where he attended the School of Cinema-Television.
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Enshalla Anderson
Strategy Director, New York
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As a strategy director at Siegel+Gale, Enshalla works on branding and identity programs for clients across many different sectors, particularly financial services, beauty, spirits, and healthcare. She is currently working on engagements with American Express and Penske.
Before joining Siegel+Gale, Enshalla worked as a director at Vivaldi Partners, where she focused on brand positioning and brand architecture projects. Prior to that, she worked in the world of beauty for Avon as a marketing strategist for their global brand portfolio. Before Enshalla fully embraced her love of branding and marketing, she worked at the Monitor Group as a strategy consultant.
When away from the office, Enshalla has two young boys who occupy much of her free time. However, she also lends her energy to Dress for Success, a non-profit that promotes economic independence for disadvantaged women. Enshalla has an MBA from Harvard Business School and a Bachelor of Arts in History from the University of Pennsylvania.
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Piers Guilar
Strategy Director, London
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After graduating from Imperial College with an MBA in 1995, Piers started his career in advertising at Saatchi & Saatchi. He is particularly proud of the work he delivered for The Army, Toyota, Mercedes-Benz and Harley Davidson.
Piers left the world of advertising for branding and design, spending six years at Interbrand as the lead strategist on projects across many sectors. His clients Orange, Barclays, McLaren, Conservative Party, National Lottery and the Co-op Pharmacy.
Piers joined Jones Knowles Ritchie to broaden his skills and theirs, by instilling the discipline of planning whilst gaining specific experience in FMCG. His clients included Diageo, Britvic, Greene King and Mars.
Lured back into corporate branding, Piers joined Futurebrand in 2007 to take responsibility for the strategic offer of the London office. He advised a wide range of clients on strategies for creating, developing and managing their brands.
Piers joined Siegel+Gale in May 2009 as director of strategy.
Piers has commented on branding issues regularly in the media, including BBC, Sky News, CNBC, Channel 4, Channel 5, Bloomberg and Radio 5 Live.
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Senior Strategist, New York
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As a senior strategist at Siegel+Gale, Hayley works on developing brand strategy and identity programs for higher education, non-profit and corporate clients. Recent engagements include Florida State University, AARP, breastcancer.org, DeWitt Stern Group and King Abdullah University of Science and Technology.
Prior to joining Siegel+Gale, Hayley was a strategist with a boutique consulting firm where she provided strategic and marketing solutions to a diverse set of clients, including GE, AOL and the New York City Ballet.
Before venturing into branding, Hayley was the public affairs manager for Columbia University School of Law. While there, she was responsible for developing communications plans, overseeing proactive and reactive media relations, engaging in community relations initiatives and penning copy on a variety of complex issues ranging from human rights to corporate governance for publicity materials, feature articles, marketing collateral and the web.
Early in her career, Hayley worked at several public relations agencies in the healthcare, crises and consumer groups. Projects of note include: crises work for the British Tourist Authority; product testing and launches for Procter & Gamble; thought-leader outreach for Unilever; and education awareness and advocacy programs for Sanofi Pasteur and GlaxoSmithKline.
Hayley holds a M.S. in Strategic Communications from Columbia University and a B.S. in Marketing from the University of Maryland. She has been a guest speaker on strategic communications topics at both Columbia and New York University.
Hayley hails from Durban, South Africa.
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Kari Blanchard
Senior Strategist, New York
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Kari Blanchard joined Siegel+Gale New York as a senior strategist. Kari has extensive experience in all areas of brand strategy development and implementation, including: qualitative and quantitative research, brand positioning, name development, brand architecture, brand look and feel, messaging, and brand experience implementation.
Kari champions an immersive, engaging and insightful approach to brand building. Her unique ability to focus not just on, but also all around client challenges makes her a particular asset to both clients and colleagues. In her nearly 15 years in the branding world, Kari has had the privilege to work with such clients as: American Express, Asics, Bank of America, Biogen, DuPont, Fidelity Investments, IBM, Levis, Merck, Microsoft, OppenheimerFunds, Polaroid, and Visa.
Prior to joining Siegel+Gale, Kari was Vice President, Strategy at Sterling Brands, where she focused on consumer and prosumer insight studies and strategic brand positioning in the technology space. Kari also spent many years at Enterprise IG (now Brand Union), where she had the opportunity to manage a number of global brand programs.
Kari holds a bachelor of arts in communications theory from the University of California at Santa Barbara.
When not solving strategic brand challenges, Kari enjoys experimenting in the culinary arts, planning her next trip anywhere, and watching sports.
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Senior Strategist, New York
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As a senior strategist at Siegel+Gale, Matthew Huss specializes in developing corporate brand strategy and identity programs.
At Siegel+Gale, Matthew has worked on engagements with clients including Allstate, American Express, Cummins, Enterprise Rent-A-Car, Moody’s, EmblemHealth, HD Radio, Intelsat and Ethicon. His responsibilities include conducting research and competitive reviews, leading stakeholder interviews, synthesizing findings, developing corporate and product brand strategies, and developing brand architecture and naming systems.
Matthew has over 7 years of sales and marketing experience in the technology and professional services sectors. He holds a B.A. in Philosophy from Brandeis University and an M.A. in Russian Literature from Cornell University.
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Karen Schnelwar
Senior Strategist, New York
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Karen Schnelwar joins Siegel+Gale as a senior strategist with over a dozen years of experience. She has great passion for mining insights and shaping brands, as well as an impressive track record of creating rich, emotionally resonant brand strategies that have helped transform organizations.
Prior to joining Siegel+Gale, Karen was a director of brand strategy at the brand consultancy DesgrippesGobé, where she led several high-profile branding engagements with Gap Inc., Chico’s, American Eagle, Payless, American Express, The Face Shop, Cadbury, and the Qatari Conglomerate UDC. These projects involved a variety of strategic and creative branding challenges, including brand creation, brand positioning, brand architecture, brand voice, brand journey, brand engagement, innovation, as well as visual identity development across touchpoints.
Karen has also led branding engagements at Landor Associates across the Pfizer portfolio and technology and financial services sectors with IBM, Lenovo, and Capital One, respectively. Prior to that, Karen spent several years in advertising, involved with brand strategy and consumer insight work at J. Walter Thompson and Ogilvy & Mather. At Thompson, she worked across the Unilever home and personal care, and culinary portfolios with a focus on personal care brands targeting women. At Ogilvy, she worked across the SmithKline OTC and DTC portfolio.
Karen holds a bachelor of science with honors in journalism from Cornell University. She spends as much of her free time as possible on Cape Cod, where she enjoys kayaking the kettle ponds. Karen has a lifelong passion for art history, with a focus on mid-century American Art.
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Senior Strategist, Los Angeles
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McNeal Maddox assists in the development of custom marketing solutions for clients as a brand strategist at Siegel+Gale. McNeal previously managed the technical development of sponsorships and branded sales initiatives at FoxSports.com for Fortune 500 companies such as Microsoft, Gillette, Lilly Pharmaceutical, Time Warner, FedEx, and AT&T. He has over 8 years of experience in graphic design, web design and development, and project management.
McNeal graduated from Carnegie Mellon University with a BFA in Graphic Design. He received his MBA from the University of Southern California.
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Alyson Schonholz
Senior Strategist, Los Angeles
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Alyson is a senior strategist with Siegel+Gale, where she develops branding and online initiatives for clients including Sony PlayStation, Yahoo!, and Four Seasons Hotels and Resorts. Earlier in her career, Alyson was the director of communications for Schoolboardnet, a web service that distributes communications for school boards and districts throughout the country. While there, she developed and ran all corporate marketing and training programs.
Prior to Schoolboardnet, Alyson served the director of marketing for the Penn Club of New York, her alma mater’s private club in Manhattan. During that time, she led the programming office in planning and executing all of the Club’s events and related communications. She also led the membership office in creating marketing programs to attract and retain new members.
Alyson graduated magna cum laude from the University of Pennsylvania with a BA in Communications. She received her MBA from the Anderson School of Management at the University of California, Los Angeles.
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Senior Strategist, London
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Rachel is a senior strategist working for a variety of interesting clients to include a business and financial software provider as well as a Middle Eastern property developer. Before joining Siegel+Gale’s London office, Rachel worked as a consultant at Wolff Olins for 5 years, leading and developing the brand strategy for international businesses across a wide array of sectors.
Rachel is experienced in a number of strategic areas including positioning, naming, messaging, service development and brand architecture. Her industry experience includes financial services, property, destination branding, non-profits and professional services. At Wolff Olins, her clients included a leading global asset management business, Abbey, British Land, National Air Traffic Services, Telenor, The University of Birmingham and Unilever. She has a keen interest in arts and culture and has worked with several museums, including Historic Royal Palaces, to revolutionisz their visitor experience.
Prior to Wolff Olins Rachel took part in a prestigious management training program with our parent company Omnicom, where she specialized in brand strategy, but gained a broad communications overview, working across the Omnicom network, including firms that specialize in public relations, below-the-line advertising, product innovation and brand experience. She holds a History MA from Cambridge University.
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Lisa Kane
Strategist, New York
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Lisa Kane joined Siegel+Gale New York as an analyst in the strategy group, and was promoted soon thereafter to her current role as a strategist. As a strategist, Lisa works to understand what makes her clients’ organizations tick, and then figures out the best, most strategic way to articulate the resultant truth. Since joining Siegel+Gale, she has worked with a wide variety of clients, such as SAP, LexisNexis, EmblemHealth, Easter Seals, breastcancer.org, Gates Corporation, and Walgreens.
Prior to joining Siegel+Gale, Lisa worked in the marketing department of the Intrepid Sea, Air & Space Museum as a marketing assistant and later as the manager of membership development. The primary function of her role was to understand what was important to members and create programs to help grow the membership base. Lisa developed a marketing plan that boosted membership sales by 80% and truly helped bring the program back to life. She was also responsible for running events, crafting newsletters, and even writing a final scene of a History Channel documentary.
Ms. Kane holds a bachelor of arts in political science with a minor in communications from Tufts University, and a master’s degree in strategic communications from Columbia University.
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Daniel Katz-Golden
Strategist, New York
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Dan is a strategist based out of Siegel+Gale’s New York Office. His responsibilities include conducting research and competitive reviews, leading stakeholder interviews, synthesizing findings, and developing corporate and product brand strategies. He has worked on engagements with many of our clients across various sectors including Smurfit-Stone, CooperVision, LexisNexis, KeyBank, Quest Diagnostics, and Neustar.
Prior to joining Siegel+Gale, Dan was senior vice-president at Intrigue Spirits where he headed up several successful brand development and product launches.
He holds a B.A. in International Relations from the University of Pennsylvania and an M.B.A. from the Columbia University Graduate School of Business.
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Strategist, New York
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Matt is a strategist at Siegel+Gale, driving the development of international strategic branding programs for clients including Dell, Motorola, Adobe, Microsoft, Houlihan Lokey, Environmental Defense and Yahoo!
Prior to joining Siegel+Gale, Matt was an account executive at Passion Marketing for Issues and Causes, a firm dedicated to the nonprofit sector, where he served as a marketing consultant to charitable foundations, hospitals, and educational institutions. His clients included Cedars-Sinai Medical Center, Women’s Cancer Research Institute and the Joint Distribution Committee.
Matt earned a B.A. from Cornell University.
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Jillian Mascarenhas
Strategist, New York
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Jillian is an strategist in Siegel+Gale’s strategy group. Growing up in both New York and Virginia as a first-generation American, she was influenced from an early age by a variety of cultures and ideas and continues to seek opportunities that broaden her understanding of the global stage.
She attended the McIntire School of Commerce at the University of Virginia, earning a bachelor’s degree in Commerce with concentrations in Finance and Management. Upon graduation she settled nearby, in Washington D.C., to work as an analyst in a marketing/sales role for a B2B consultancy. After two years evaluating business strategies of high tech companies, she made the move back to New York to join the world of branding, working at Vivaldi Partners and FutureBrand prior to joining Siegel+Gale. Over the last few years she has had the opportunity to work on projects ranging from a global automobile manufacturer to American financial products and services to real estate developments in Dubai, an airport in Qatar, an energy institute in Saudi Arabia and even branding an entire country, as she did on a project for the Tourism Ministry of St. Lucia.
From travels around the world, Jillian continues to be fascinated by foreign cultures – and while not travelling she satisfies her curiosity with travelogues and personal memoirs.
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Marisa LeVeque
Strategist, Los Angeles
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Marisa is a strategist at Siegel+Gale, and has worked with clients including Texas Children’s Hospital, Sony PlayStation, Baylor Health Care System, FMC Technologies, and Robeks on brand strategy, brand architecture, brand alignment, and website strategy initiatives. Prior to joining the strategy group, Marisa was a business development analyst, responsible for prospect research, marketing strategy, and lead generation.
Prior to joining Siegel+Gale, Marisa worked as sales and marketing support for Capgemini Consulting, where she helped develop new sales and marketing strategies using financial analysis and market research, and designed and managed multiple outreach campaigns.
Earlier, Marisa worked as a promotion specialist at Safeway, responsible for forecasting product movement and the layout of weekly advertisements. Prior to her work at Safeway, Marisa was a marketing and business development intern at the UCSB Economic Forecast Project, where she assisted in planning regional economic seminars.
Marisa received a BA in Global and International Studies, with an emphasis in culture and ideology, from the University of California, Santa Barbara.
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