Research Director, Siegel+Gale
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Rolf brings to his clients more than 37 years of experience. He was Executive Vice President and Managing Director of Enterprise IG for ten years. Prior to that, he was with Research International, where, as president of the Customer Research Division, he was responsible for clients in the United States, Europe, and Asia. He was Vice President of Research for Ziff-Davis Publishing Company and spent six years with Abt Associates, Inc., the Cambridge, MA consulting firm.
Rolf also has extensive experience in working with the Federal Government and related agencies. After serving at U.S. Coast Guard Headquarters in Washington, D.C. as a military officer and later as a civilian, Dr. Wulfsberg served as Assistant Administrator for Research and Analysis at the National Center for Education Statistics. He was a charter member of the U.S. government's Senior Executive Service, and has served as an expert witness before the U.S. House of Representatives and the Pennsylvania Supreme Court.
Dr. Wulfsberg also has extensive experience in the mortgage industry. He has served as a research consultant to several of the leading mortgage lenders and servicers before they exited the business, including Prudential Home Mortgage, Citicorp Mortgage and Norwest Mortgage. In addition, he has moderated over 300 groups including dozens in the mortgage processing and mortgage origination/servicing areas.
Rolf holds a Ph.D. and a Master of Arts degree in Statistics from the American University, and a Bachelor of Arts (summa cum laude) in Mathematics and Economics from Luther College. He is a former Rhodes candidate and Woodrow Wilson fellow and was named the outstanding graduating senior of his college in 1969.
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Research Consultant, New York
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As a member of the Siegel+Gale research team, David serves a multifaceted role that not only includes assisting internal and external constituencies in the planning and managing of brand research initiatives, but also providing meaningful insight into what research data means and how to leverage it in the setting of brand strategy.
Prior to joining Siegel+Gale, David helped lead the development of The Research Associates, a boutique consulting firm that specialized in developing research driven marketing, branding and business strategies. During his time at The Research Associates, David worked on many market research and brand strategy projects including ones for LG, Maxell, Lehman Brothers, Stony Brook University Hospital and SUNY University at Buffalo.
Born and raised in Boston, Massachusetts, David received his Master of Business Administration Degree from the M.I.T. Sloan School of Management. At the Sloan School, David concentrated his studies in marketing with a particular emphasis in statistics and how statistics may be used to make smarter, more strategic business decisions. David graduated cum laude from the N.Y.U. Stern School of Business with a B.S. in Accounting.
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Research Associate, New York
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As a Research Associate at Siegel+Gale, Emily plays an integral role in the design and execution of research initiatives. She offers meaningful insights into quantitative and qualitative data, informing strategic solutions for clients including AARP, The Boston Globe, The College Board, Comcast, Dominion Resources, Emblem Health, Florida State University, GE Real Estate, Lincoln Center, Merrill Lynch, and USG.
Prior to joining Siegel+Gale, Emily worked as a senior research analyst at Vinson & Company, which specializes in jury research and trial consulting. During her tenure, she planned and conducted over thirty research projects, developing effective communications strategies for legal professionals representing companies in high-stakes lawsuits.
Emily graduated
magna cum laude from the University of Pennsylvania with a B.A. in International Relations.
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