Why work with us? Well, mostly because of us.

Alan Siegel Founder, CEO, Chairman

Alan Siegel Founder, CEO, Chairman

Founder and Chairman

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Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success.

Howard Belk Co-President, Chief Creative Officer
Howard Belk Co-President, Chief Creative Officer

Co-President and CEO, Chief Creative Officer

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As co-president and CEO of Siegel+Gale, Howard shares responsibility for setting direction and managing the overall performance of the firm with partner David Srere. Slightly more fun than counting and allotting the corporate coins, however, is his role as chief creative officer and anointed High Priest of Unorthodoxy. It is Howard’s job to challenge S+G’s corporate branding, advertising, interactive and simplification creative teams to live up to and give fresh expression to the credo of our founder Alan Siegel - Simple is Smart. At Siegel+Gale, simple means brand expressions that are clear, fresh, honest, useful and inspiring.

David Srere Co-President
David Srere Co-President

Co-President and CEO, Chief Strategy Officer

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As co-president and CEO of Siegel+Gale, David shares responsibility for setting direction and managing the overall performance of the firm with partner Howard Belk. David is also S+G’s chief strategy officer, overseeing brand strategy and architecture, research, and project management, as well as all strategic activity in the customer experience, simplification, and interactive practices.

Jason Cieslak Managing Director, West Coast
Jason Cieslak Managing Director, West Coast

Managing Director, West Coast

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As managing director, Jason is responsible for the overall performance of both Los Angeles and San Francisco offices. In his previous role of executive director, interactive media, Jason oversaw Siegel+Gale’s interactive media practice, which provides Interactive Strategy + Concept Development, Information Architecture + Process Simplification, User Experience Design + Development, Content Strategy + Development, and Online Brand Training for a global client base.

Fred Burt
Fred Burt

Managing Director, London

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Within days of joining Siegel+Gale London in June 2008 as managing director, Fred Burt was presenting work to the office’s largest client. The success of this presentation speaks to Fred’s abilities to achieve fast mastery of his subject‚ perhaps unsurprising from an Oxford-educated master of Anglo-Saxon literature. But this success also speaks to the depth of confidence he inspires in the people who work with him at the London office, and, at least as important, the people who coaxed him from Interbrand. And you can speak with him, anytime, about Beowulf.

Terak Sultani Managing Director, Dubai
Terak Sultani Managing Director, Dubai

Managing Director, Dubai

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In Tarek Sultani’s ever-widening circle of Middle Eastern business contacts, Alan Siegel’s long and legendary career and the premier strategic and branding consultancy he’s shepherded across forty successful years is the story that everyone likes to hear. In Dubai, and throughout the region, the strong story resonates across cultures; it is respected and has been perfected over millennia.

Eric Lin
Eric Lin

General Manager, Shanghai

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Eric brings global branding experience and a passion for China to oversee our strategy practice in Shanghai. In his role, Eric leads a team of strategists and analysts in applying our forty years of branding innovation, coupled with a deep understanding of Chinese consumer culture, to help both global and local brands thrive in this dynamic, emerging market.

Previously, Eric was a senior strategist at Siegel+Gale Los Angeles where he led engagements for clients including Yahoo!, Microsoft, Sony PlayStation, Freescale Semiconductor, Symantec, Demand Media, TIBCO Software, Agility, the Port of Long Beach and Qatar Telecom. Since joining Siegel+Gale, Eric has managed client assignments in the US, Middle East and Asia.