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Simple is smart.

We help ambitious brands lead with clarity, earn trust through authenticity, and connect with the people who matter most.

Cotality

Transforming from core equities to new possibilities

U.S. Army

Rallying the next generation of soldiers with a modern identity

Micron

Inventing a forward-looking identity for a vibrant tech company

Greene King

Revitalizing an iconic pub chain brand with over 200 years of history

QuidelOrtho

Designing a brand that makes complex testing easier to understand, trust, and act on

Solventum

Creating a spin-off healthcare brand built for day one leadership

Ideas for what’s next

M&A / Spin-off

The United States Steel drama: How branding can forge a unified future

Howard Belk

M&A / Spin-off

Producing Solventum brand assets together

Siegel+Gale

AI

Humans vs. robots: battleground website Pt. 1

Jenna Isken

Insights

My first year as CMO at Siegel+Gale: advice for “new” leadership

Dory Ellis Garfinkle

Insights

Naming in 2025 is tricky. Here are 8 fake company names we love.

Michelle Duda

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