“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Research
“In our words,” Siegel+Gale’s ongoing Chief Marketing Officer study series, surveys marketing leaders across diverse industries with an eye to the many impacts and changes wrought by the Covid-19 pandemic.
Siegel+Gale
February 2022
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
December 2021
Media Mentions
Simplicity is the baseline for the modern consumer experience, and the last two years have thrown that fact into sharp relief. Given the complexity of this current era many people feel that the path forward is increasingly unclear. Furthermore, they appear to have lost trust in political institutions and the media. In response, people have placed their trust in brands, particularly brands that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, brands that are simple.
Brian Rafferty
December 2021