M&A / Spin-off
How to merge two brands in six necessary steps
When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, it’s not the right move to simply create and launch a new brand identity overnight. Merging brands is a process. It’s about transitioning equity, shifting perceptions and migrating customers.
Siegel+Gale
March 2018
M&A / Spin-off
How to merge two brands in six necessary steps
When companies approach branding firms like Siegel+Gale for guidance on merging two corporate or product brands, the request is typically for us to develop a name, logo, endorsement strategy and story for the new merged entity. In many cases, however, it’s not the right move to simply create and launch a new brand identity overnight. Merging brands is a process. It’s about transitioning equity, shifting perceptions and migrating customers.
Siegel+Gale
March 2018
M&A / Spin-off
Brand: The neglected asset in mergers and acquisitions
Mergers and acquisitions are big business. With a record 3.2 trillion in M&A expected in 2018*, it’s not surprising that companies devote most of their attention and resources to the financial, operational and logistical components of a merger or acquisition. Focusing on the implications of how the merger or acquisition will affect the brand is less tangible, and therefore often put on the back burner or just plain neglected. Ultimately, that can be a costly mistake.
Margaret Molloy
February 2018
M&A / Spin-off
Brand: The neglected asset in mergers and acquisitions
Mergers and acquisitions are big business. With a record 3.2 trillion in M&A expected in 2018*, it’s not surprising that companies devote most of their attention and resources to the financial, operational and logistical components of a merger or acquisition. Focusing on the implications of how the merger or acquisition will affect the brand is less tangible, and therefore often put on the back burner or just plain neglected. Ultimately, that can be a costly mistake.
Margaret Molloy
February 2018
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
M&A / Spin-off
4 questions on brand naming after a merger, acquisition or spin-off
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.
S+G
November 2016
M&A / Spin-off
Are you asking the right questions about M&A?
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
M&A / Spin-off
Are you asking the right questions about M&A?
Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.
Margaret Molloy
November 2016
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
M&A / Spin-off
3 questions on bringing a B2B company to life during a merger, acquisition or spinoff
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.
October 2016
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016
M&A / Spin-off
3 questions on brand naming strategy following a merger, acquisition or spinoff
Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.
Siegel+Gale
March 2016