M&A / Spin-off

Brand: The neglected asset in mergers and acquisitions

Mergers and acquisitions are big business. With a record 3.2 trillion in M&A expected in 2018*, it’s not surprising that companies devote most of their attention and resources to the financial, operational and logistical components of a merger or acquisition. Focusing on the implications of how the merger or acquisition will affect the brand is less tangible, and therefore often put on the back burner or just plain neglected. Ultimately, that can be a costly mistake.

Margaret Molloy

February 2018

M&A / Spin-off

4 questions on brand naming after a merger, acquisition or spin-off

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity.

S+G

November 2016

M&A / Spin-off

Are you asking the right questions about M&A?

Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.

Margaret Molloy

November 2016

M&A / Spin-off

3 questions on bringing a B2B company to life during a merger, acquisition or spinoff

SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Anne Swan, executive creative director, about the iterative nature of B2B branding today.

October 2016

M&A / Spin-off

3 questions on brand naming strategy following a merger, acquisition or spinoff

Recently, we sat down and had a discussion about the implications for brand names in the event of a merger, acquisition or spinoff.

Siegel+Gale

March 2016