Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Insights
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Insights
Cannes conversations with Philip Davies: The beauty of simplicity
Philip Davies, President, EMEA, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a brand.
Philip Davies
Insights
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
Insights
Changemaker Series: Gretchen Huestis
Group Director, Brand-led Change, Gretchen Huestis, talks about the power of emotional connection, the value of experimentation and how DJing helps her find inspiration and clarity.
Gretchen Huestis
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
Insights
Transforming Cotality: building a brand for the future
How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential.
Siegel+Gale
June, 2025
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
Insights
My first year as CMO at Siegel+Gale: advice for “new” leadership
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
Insights
Naming in 2025 is tricky. Here are 8 fake company names we love.
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
Insights
Marketing in 2025: the trends that will define our future
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Insights
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Insights
Five business benefits of simplifying your brand architecture
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025
Insights
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Siegel+Gale
April 2025