As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
AI
Dare to Simplify: embracing brand simplicity in the face of the unknown
As creatives and brand-builders, we thrive when tackling complexity. It brings constant change and new challenges. It's a geyser of inspiration; fuel for creativity and wild ideas. And while we play in complexity, we trade in simplicity. It is the tried-and-true way to create value. It is at the heart of building trust. And it is needed now more than ever.
Katie Conway + Christie Ryan
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
AI
AI and brand management: how technology can keep creative output true to a brand’s identity
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI tools to power up capabilities is growing. The time to explore what’s possible and pilot new initiatives is now.
Lauren Thebault
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
AI
AI: transforming work in the fourth industrial revolution
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their everyday working lives. Both use AI in different ways, with the same objective: to enhance their day-to-day roles – and those around them – as working professionals.
Siegel+Gale
April 2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
AI
AI, brands and the importance of simplicity with Philip Davies
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.
Siegel+Gale
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
AI
How to pick a name for your AI startup
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?
Siegel+Gale
March 2024
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023
AI
Is AI good news or bad news for branding? 3 smart uses for brand builders
Putting aside well-publicized issues, could AI be a valuable tool for brand-builders?
Scott Wolman
October 2023
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023
AI
Under the sea: unlocking new creative horizons with AI
In partnership with Microsoft, our global creative team harnessed the AI power of Bing Image Creator to imagine a series of fantastical sea creatures. Featured in the Microsoft Beach House at Cannes Lions 70, our designers' 18 submissions immersed audiences in a vibrant, underwater world—and underscored AI's ability to amplify our creativity and human ingenuity.
Siegel+Gale
August 2023