Sit in any brand strategy session right now, and you’ll hear a version of the same conversation: AI can help us do more with less, but it’s a threat to … Continued
Katie Conway
April 2026
AI
AI won’t save your brand. Clarity will.
Sit in any brand strategy session right now, and you’ll hear a version of the same conversation: AI can help us do more with less, but it’s a threat to … Continued
Katie Conway
April 2026
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
AI
Clarity is the last unfair advantage
If your brand cannot be understood clearly by an algorithm, it will not be chosen confidently by a human.
Patrick Kampff
April 2026
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
March 2026
AI
Reality Check: Building the new infrastructure of influence
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
March 2026
Most CMOs approach AI as a technology problem to solve but it's actually a brand strategy problem. And the brands that treat it that way will have a significant competitive advantage over those that don’t.
Jason Cieslak
March 2026
AI
Stop building better tech. Build a better brand.
Most CMOs approach AI as a technology problem to solve but it's actually a brand strategy problem. And the brands that treat it that way will have a significant competitive advantage over those that don’t.
Jason Cieslak
March 2026
For decades, Gen X has been treated like the Jan Brady of generations. Then AI showed up, and for a hot minute, it felt like we were about to become latchkey kids forever. But it turns out we’re not the ones getting replaced.
Pat Attenasio
April 2026
AI
AI is the moment Gen X has been training for
For decades, Gen X has been treated like the Jan Brady of generations. Then AI showed up, and for a hot minute, it felt like we were about to become latchkey kids forever. But it turns out we’re not the ones getting replaced.
Pat Attenasio
April 2026
Brand experts anticipate how rage, taste and AI will shape the year ahead.
Jason Cieslak
January 2026
AI
The biggest brand trends coming in 2026
Brand experts anticipate how rage, taste and AI will shape the year ahead.
Jason Cieslak
January 2026
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
December 2025
AI
Reality Check: The real value of AI for branding
93% of marketers are investing in AI. Only 25% are seeing results. Here's why: AI isn't a shortcut to strategy.
Siegel+Gale
December 2025
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
AI
Beyond algorithms: why vision demands originals
Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and originality remain key to gaining a competitive edge.
Patrick Kampff
September 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
September 2025
AI
Humans vs. robots: battleground website Pt. 3
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel+Gale
September 2025
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel + Gale
May 2025
AI
Humans vs. robots: battleground website Pt. 2
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.
Siegel + Gale
May 2025